Why a Call-centric CRM?

  • Source: CallPro CRM
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Traditional CRM systems have evolved to be used by the entire company (sales, marketing, customer service, accounting, and management), but in doing so they have lost their focus on the primary user--sales. As such, salespeople get stuck with a CRM system that does not increase sales activity, but instead, bogs them down and decreases activity, which subsequently decreases sales. Download this report to learn the criteria that should dominate the decision as to which CRM should be used. This report is for sales people, sales managers, VPs, IT, customer service and general management (CEO, CTO, CFO). It should be required reading for anyone that is part of the CRM selection team.

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Six Essential Considerations When Choosing a Field Service Software Solution

  • Source: IFS
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There are numerous CRM, call center, help desk and ERP solutions available that can help companies control and manage their call center and customer support activities more effectively. However, field service requirements are much more complex and diverse than call center and customer support functions. Therefore, it is essential that companies considering software for field service evaluate, select, and deploy software designed specifically for field service. If you're in the process of evaluating... Read More

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

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Using CRM to Boost Call Center Performance

Call centers are the focal point of customer experience and can create a valuable competitive advantage. Providing call center staff and their managers with the right customer relationship management (CRM) tools for interdepartmental coordination, real-time pipeline visibility, a centralized database, and actionable intelligence improves overall performance and accountability. This white paper aims to enable CRM strategy. Read More

CRM without Compromise: A Strategy for Profitable Growth

  • Source: SAP
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When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come. Read More

How to Choose a Hosted CRM Application for SMBs

While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you. Read More
 
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