Win New Customers: A Four-Phase Approach to Sales Success

This CRM spotlight will help you understand specific ways your organization can adopt a four-phase approach based on sales effectiveness best practices that can be automated using Maximizer Software’s customer relationship management (CRM) solution to boost your bottom line and remain competitive year after year.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

The DNA of Collections Success

Business-as-usual when it comes to collections efforts no longer works well. Household debt is growing, debt delinquency rates are higher than before the global financial crisis in 2009, customer contact and collection is getting increasingly harder, and there are operational challenges on top of everything. At a time when everyone’s collection volumes are up and your business is competing with other creditors for your customers’ limited resources, you need to look for innovative strategies that... Read More

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Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting

  • Source: SAP
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To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers provide the best opportunity for a successful sale? Can you develop and present a comprehensive view of your value position to a prospect? What is the role of IT in driving a best-run sales organization? Find out how leading companies have answered these questions—and how they excel. Read More

Getting Back to Selling

Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive. Read More
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