Win New Customers: A Four-Phase Approach to Sales Success

This CRM spotlight will help you understand specific ways your organization can adopt a four-phase approach based on sales effectiveness best practices that can be automated using Maximizer Software’s customer relationship management (CRM) solution to boost your bottom line and remain competitive year after year.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Four Ways to Win Customer Raves With Your Speech-Enabled IVR

An interactive voice response (IVR) system can be key for communication between an enterprise and its customers. How can an IVR system be designed to be intuitive and user-friendly, providing assistance and not frustration?

Download this tip sheet to learn four ways an enterprise can work towards an IVR system that customers see as a help and not a hindrance.

The considerations to keep in mind include knowing your customers, avoiding an overly complicated and overstuffed system,... Read More

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How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution

Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More

PLM Fundamentals: A Framework for Approaching PLM Initiatives

It may come as a surprise to you, but every organization that brings a product to market already has a product lifecycle management (PLM) system in place. And the choices as to which software tools or system an organization should employ in its initiatives should be entirely based on the review and assessment of its current PLM system. Read More
 
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