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Winning IT Strategies for Automotive Sales and Aftersales

Source: IBS
The global automotive and wholesale distribution industry moves more than 50 million motor vehicles from factory floor to dealer to customer every year. Companies that operate in this market sector perform a difficult balancing act between the vehicle makers on the one side and the dealers and the consumers on the other. However by leveraging IT strategies, their goals are attainable.


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Source: Technology Evaluation Centers Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. Read More...
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