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协作优势——全球化市场中以客户为中心的合作关系
由 SAP 公司提供

白皮书介绍
全球化市场中以客户为中心的合作关系是经济学人信息部基于2008年对全球500多位企业高管的调查、调研及访问基础上编写的一份白皮书，赞助者是SAP公司。这些研究显示：商业伙伴之间的协作可使企业与客户的关系更加紧密；与商业伙伴进行协作的最大挑战在于建立信任；技术是促进商业关系的重要因素。

相关类别: Customer Relationship Management (CRM),Enterprise Resource Planning (ERP)

供应商: SAP

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