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潮宏基信息化创新之路——SAP开创中国珠宝业首例SAP ERP应用成功案例
由 SAP 公司提供

案例研究介绍
广东潮宏基实业股份有限公司于1996年成立，是一家大型珠宝企业。经过10多年的经营，潮宏基面临多个挑战：公司滞后的信息系统无法跟上公司的快速发展步伐；新门店的不断增加，使公司面临巨大的资金和库存压力；门店之间、门店与总部之间缺乏有效沟通；门店销售缺乏消费者导向的管理方式，客户需求无法满足等。于是，公司在决定实施SAP ERP系统，以实现信息化管理。SAP ERP解决方案的实施使潮宏基实现了：公司内外信息化管理结合，改进了公司的管理流程；降低了30%的产品库存量，库存周转速度比原来的快了一倍，减缓了公司资金压力；全国300多家珠宝门店实现以销售为核心的信息化管理；门店能根据市场需求快捷高效地订货，实现了门店间产品调货，减少库存积压，满足了客户需求；信息管理增加了公司对市场的洞察力和应变能力。

相关类别: Enterprise Resource Planning (ERP)

供应商: SAP

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