White Papers

Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

Why Traditional ESPs Aren’t Cutting It for Email Marketers

  • Source: Adobe
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Download this new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing—so you can drive true customer engagement, boost business revenue, and add more value to your organization.

Download the report now to learn how you can respond... Read More

Predictions 2015: Business Applications Take Innovation Beyond The Cloud

As the shift to the cloud broadens across more business application types, application development and delivery professionals are torn between maintaining key operational systems and making investments in innovative platforms that drive better customer experiences and business process innovation. In 2015, they’ll prioritize the applications that help their firms win, serve, and retain customers and demand higher degrees of flexibility, consumer-grade user experiences, and more advanced analytic... Read More

The Next Stage in Creating the Value-Added Finance Function: Turning Data Into Insight and Business Actions

In the fall of 2014, CFO Research conducted a survey among senior finance executives at large companies to explore developments in the ways that finance functions employ advanced information capabilities to support business operations.

The executives whose responses are outlined in this report include chief financial officers, directors of finance, and chief executive officers. Read More

Shaping the Finance Function of Tomorrow

The role of the finance executive has grown more complex over the years. Granted, finance executives must remain expert in fundamental subjects such as financial regulation, international accounting, capital structures, and cost control. But to be fully successful, now they must also layer onto those capabilities a deeper understanding of business operations, the drivers of performance, and ultimately, the company’s overarching strategy.

CFO Research conducted a survey among senior finance... Read More

Digital Trends 2015

The 2015 Digital Trends report, created in partnership with Econsultancy, presents the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.

Based on a global survey of more than 6000 digital business professionals, the findings indicate that customer experience is considered the key imperative for 2015. Read the report to learn about the top 2015 marketing trends with respect to big data, mobile, social, personalization, customer experience,... Read More

The DZone Guide to Cloud Development 2015 Edition

Over 600 IT professionals responded to DZone’s 2015 Cloud Development Survey. This guide looks at the findings, including topics like cloud security, peer and product reviews, and various examples of cloud services. Read More

Behavior-Driven Development and BRMS

Business experts and application developers in leading organizations need to be able to model, automate, measure, and improve their critical processes and policies.

As companies strive to keep pace with emergent technologies, the fast and frequent release of software may be achieved using what some agilists call the “three amigos”: test-driven development (TDD), behavior-driven development (BDD) and domain-driven design (DDD).

This white paper offers an introduction to these approaches... Read More

Bridging the Gap Between Business and IT

Business environments are changing. The volume and velocity of Internet-borne information is affecting every aspect of the way business is done. To succeed in such a rapidly changing environment, businesses must be agile. They must respond quickly as markets, customer needs and even regulations change faster than ever before.

For many organizations, however, the path to agile operations is fraught with challenges. Chief among those is the long-standing disconnect between the business units... Read More

Predictive Intelligence, Advanced Analytics, and the Future of Risk-aware Decision Making

  • Source: IBM
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Complex systems that are both dynamic and nonlinear, like weather systems and the economy, are very challenging for forecasters due to the continuing evolution of these situations and the potentiality for small changes that can cause disproportionately large impacts. Furthermore, forecasts for these systems are highly susceptible to inaccurate or incomplete data. Risk management lies somewhere between weather forecasting and economic prediction, and risk management professionals can learn a lot... Read More

How Red Hat's JBoss Enterprise Application Platform 6 Is Extending Business Value

  • Source: IDC
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This white paper leverages IDC primary research and buyer-focused research to look at customer perception of the business benefits of enterprise application platform (EAP) adoption and modernization.

This paper concludes with a brief discussion of where the IT industry is headed and the role of EAP technology in an increasingly hybrid world of enterprise application development that features not only on-premise and cloud-based platforms but also different types of cloud platforms. Read More
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