White Papers

Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

Tag Management Delivers Multichannel Personalization

Today’s firms must personalize across multiple channels and across all parts of the customer life cycle to engage with their brands. Tag management technologies have recently emerged as ways of overcoming the obstacles associated with multichannel personalization. Forrester Consulting was commissioned by Ensighten to conduct an online survey with 150 North American digital marketing decision makers at large companies across select industries to evaluate how marketers view and use tag management technologies today to aid their personalization efforts. Get the findings.
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6 Reasons to Switch to Cloud-based Expense Management

Many businesses have begun to realize the extent of the benefits offered to them by automated expense management. These programs—which allow expense information to be stored digitally and expense reports to be generated automatically—are about to become standard across all sectors of industry. Here are six ways cloud-based expense management can benefit companies.
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Expense Management Outlook 2014

Certify conducted a survey asking businesses how they currently manage their travel and expenses and whether they are considering changes to their current system. This infographic illustrates the survey responses. The data was collected in February 2014, and included responses from finance professionals and chief financial officers (CFOs) for small, midsize, and large enterprise businesses based in North America.
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Using Service Management Software to Enhance the Customer Experience

These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that best-in-class companies will adopt in the months to come.
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Three Oilfield Service Problems and How to Solve Them with Mobile Software

Oilfield services is a growth industry—many companies in this segment must quickly adopt processes to scale up their operations while maintaining the integrity of their work. Enterprise service management (ESM) software, encompassing enterprise asset management (EAM), maintenance repair and overhaul, field service management, and other business and service disciplines, can deliver best practices associated with more mature service industries.
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Self-Service Business Intelligence and Analytics: The New Competitive Advantage for Midsize Businesses

Analytics is more important to success than ever before, and it’s a business practice that has momentum. This paper examines the barriers to adoption of analytics from an IT and end-user perspective, and shows how self-service analytics can eliminate these barriers. Self-service analytics empowers users to truly exploit the wealth of data available to them, while ensuring that the IT organization maintains governance and control over that data.
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Eyes Wide Open: Open Source Analytics Software

What is unique in the area of analytics is that significant human capital costs are spread across users in various lines of business compared to other technology initiatives that are largely paid for by IT. This research brief outlines the major costs to consider when making an investment in analytics; presents the five modernization stages of analytics hardware/software; and identifies what to consider when calculating total cost of ownership of the analytics ecosystem.
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Big Data: Operationalizing the Buzz

Integrating big data initiatives into the fabric of everyday business operations is growing in importance. The types of projects being implemented overwhelmingly favor operational analytics. Operational analytics workloads are the integration of advanced analytics such as customer segmentation, predictive analytics, and graph analysis into operational workflows to provide real-time enhancements to business processes. Read this report to learn more.
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Making Big Data Actionable: How Data Visualization and Other Tools Change the Game

To make big data actionable and profitable, firms must find ways to leverage their data. One option is to adopt powerful visualization tools. Through visualization, organizations can find and communicate new insights more easily. Learn how to make big data more actionable by using compelling data visualization tools and techniques.
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Lessons from the Leading Edge of Customer Experience Management

Companies can no longer afford to wait for the perfect data or technology or process to present itself before making customer experience management a strategic priority. Customer experience efforts need enterprise-wide visibility and focus to last. Here are six lessons from leading-edge companies—learn what they’re doing right.
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