White Papers

Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

Top Ten Reasons to Choose Nimble Storage for Business-Critical Applications with VMware

Virtualizing applications on VMware increases server utilization, but to truly maximize your environment's efficiency, you need the right storage. Download this technical brief to learn the top ten ways to accelerate performance, protect your business-critical applications, and empower virtualization administrators to manage storage—effortlessly and cost-effectively.
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Best Practices for Architecting Storage in Virtualized Environments

Understanding the latest developments in storage technology is crucial when planning a virtual server storage architecture, and choosing the wrong storage architecture can dramatically impair your ability to provide application resources and recoverability. This best practices guide will show you how to lay the foundation for an efficient, easy-to-manage storage environment.
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Efficient and Adaptive Flash-Optimized Storage for Virtual Desktop Infrastructure

It’s easy to underestimate the performance and capacity requirements for virtual desktop infrastructure (VDI) storage. Eliminate the risk with this free tool kit from Nimble Storage. Resources include white papers, an on-demand webinar, and two case studies.
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The Business Case for Marketing Automation

With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.
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SEO 101: The Basics and Beyond

Most of your potential buyers are going to search online for information before making a purchase. In order to have a chance to make the sale, you have to be found and you have to be find-able. In this e-book, you’ll learn the current best practices in search engine optimization (SEO) that companies of all sizes can use to increase site visibility, the number of visitors coming to your site, and how to improve conversion rates.
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Risk-Free Storage for Virtual Desktop Infrastructure (VDI)

It’s easy to underestimate the performance and capacity requirements for virtual desktop infrastructure(VDI) storage, and missteps now can lead to expensive problems later. In “Risk-Free Storage for VDI,” you’ll learn how Nimble Storage delivers responsive performance to handle peak VDI workloads, integrated data protection, and instant backups and restores—all for dramatically less than you’re paying now.
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Got CRM? Why You Need Marketing Automation, Too

When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.
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Fast Facts: Latest Sales & Marketing Stats

Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.
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The Top 5 Mistakes Professional Services Firms Make and How to Avoid Them

Over the past decade, demand has shifted from “hard” services, such as manufacturing and production, to technology- and knowledge-based services. While the growth trajectory for a strong professional services organization (PSO) is seemingly limitless, PSOs face a number of challenges, from increased competition to lack of available skilled resources. Read about five common mistakes seen within the professional service industry, as well as practical strategies for avoiding them.
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5 Signs It’s Time to Gain Control of Your Spend

Indirect spend—the cost of goods and services that are not directly incorporated into your product—is a blind spot for most companies. And the more quickly you grow, the faster indirect spend gets out of hand—and the more it affects your company’s bottom line. How do you know when to upgrade your spend management system and gain control of your spend? Here are five signs that the time is now.
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