White Papers

Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

The Changing Role of the CIO

No department within an organization has undergone such a profound change as that of IT. The platforms used to deliver IT products and services, the tools of the trade and skillsets required to do the job have changed. On top of all that, the IT function is now being integrated into the company’s other operations and is expected to operate as a business within a business. Overseeing this sea change is the CIO. This paper examines how the role of the CIO has been evolving to meet today’s new world of IT.
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Top 7 Reasons Services Organizations Need ERP

  • Source: Technology Evaluation Centers
Services organizations require specialized software to help them overcome business challenges unique to this industry sector. An ERP for services solution enables better decision making and ultimately gives these organizations a competitive edge by harnessing their most valuable asset: knowledge. Find out the key business challenges these organizations need their software to address.
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10 Critical Sales Management Reports (That Salesforce.com Can't Generate and 10 Reasons to Care)

In the current economy, the only way for sales organizations to deliver the expected results is through better, more consistent decision-making. Learn how one solution enables sales organizations to realize the full potential of their customer relationship management (CRM) data—and drive their sales teams to realize their full potential. Here is a list of 10 of the most important ways that Birst provides actionable, impactful insight that other CRM providers cannot.
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Asset Management: The Changing Landscape of Predictive Maintenance

Uncertainty around an economic recovery is keeping capital and operational budgets tight. Companies are now using specific capabilities to predict asset failure in order to avoid costly downtime and reduce maintenance costs. Learn how, with this Analyst Insight report from Aberdeen Research.
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Five Steps to Improving Business Performance Through Customer Intimacy

Customer intimacy has become an essential driver for company success. In this white paper from IBM Business Analytics, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
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Customer Analytics Pay Off

To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies.
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Human Capital Analytics Drives Strategic Business Decisions

Managers need high-quality information about their workforce to recruit and retain the best people and maximize employee productivity. In this white paper from Ventana Research and IBM, learn how analytics tools can help you uncover insights about work groups and individuals to help engage, support, and motivate employees and further your organization’s business goals.
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Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently.
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Social Media Analytics: Making Customer Insights Actionable

Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.
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