White Papers

Browse this free online library for the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

SEO 101: The Basics and Beyond

Most of your potential buyers are going to search online for information before making a purchase. In order to have a chance to make the sale, you have to be found and you have to be find-able. In this e-book, you’ll learn the current best practices in search engine optimization (SEO) that companies of all sizes can use to increase site visibility, the number of visitors coming to your site, and how to improve conversion rates. Read More

Risk-Free Storage for Virtual Desktop Infrastructure (VDI)

It’s easy to underestimate the performance and capacity requirements for virtual desktop infrastructure(VDI) storage, and missteps now can lead to expensive problems later. In “Risk-Free Storage for VDI,” you’ll learn how Nimble Storage delivers responsive performance to handle peak VDI workloads, integrated data protection, and instant backups and restores—all for dramatically less than you’re paying now. Read More

Got CRM? Why You Need Marketing Automation, Too

When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More

Fast Facts: Latest Sales & Marketing Stats

Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more. Read More

The Top 5 Mistakes Professional Services Firms Make and How to Avoid Them

Over the past decade, demand has shifted from “hard” services, such as manufacturing and production, to technology- and knowledge-based services. While the growth trajectory for a strong professional services organization (PSO) is seemingly limitless, PSOs face a number of challenges, from increased competition to lack of available skilled resources. Read about five common mistakes seen within the professional service industry, as well as practical strategies for avoiding them. Read More

5 Signs It’s Time to Gain Control of Your Spend

Indirect spend—the cost of goods and services that are not directly incorporated into your product—is a blind spot for most companies. And the more quickly you grow, the faster indirect spend gets out of hand—and the more it affects your company’s bottom line. How do you know when to upgrade your spend management system and gain control of your spend? Here are five signs that the time is now. Read More

Top 5 Ways High Growth Companies Can Get High Employee Engagement

As old perceptions change and new expectations arise for the human resources (HR) function, the way forward is clear: Spend less time on day-to-day administrative tasks and more time on driving employee engagement. Here are five ways that high-growth companies can use an all-in-one human capital management (HCM) platform with an enterprise social network to boost employee engagement for a more committed, happy workforce. Read More

Cloud Accounting Evaluation Guide

Cloud computing changes the landscape for financial accounting software. The challenge today is to separate the innovative leaders of the financial accounting software space from the also-rans trying to pass off old technology. This guide will help readers understand the very different choices they may have to consider and decisions they may need to make when selecting their next financial accounting software solution. Read More

Selling Solutions for Manufacturers: Configurators

Make-to-order and engineer-to-order companies that offer configurable, multi-option, and customizable products are discovering that a well-implemented configurator can add a competitive edge. If deployed properly, a configurator can centralize critical information such as product rules, manufacturing data, and pricing logic—all while making it easier and more efficient to sell products. This white paper examines the functionality that today’s agile companies are looking for in a configurator. It also provides some analysis for selecting the right configure, price, quote (CPQ) solution for your organization’s needs. Read More

2014 Professional Services Maturity Benchmark Best of the Best

According to “The 2014 Professional Services Maturity Benchmark,” out of 238 participating organizations, 13 firms significantly outperformed the average, excelling in five service performance dimensions: leadership, client relationships, human capital alignment, service execution, and finance and operations. This white paper focuses on one of this year’s best service organizations and the best practices that differentiate the best of the best from average firms. Read More
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