White Papers

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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine

Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better product experiences.
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Social Analytics and Intelligence: Converting Contextual to Actionable Insights

Hypatia Research interviewed executives and employees from more than 500 global companies that utilize social analytics and intelligence platforms, tools, and services across numerous industries. This comprehensive report provides survey results and interpretation related to market realities, current vendor landscape, and benchmarks, metrics, and ROI.
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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions

Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.
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Analytics: The Real-World Use of Big Data

Big data inspires new ways to transform processes, organizations, entire industries—and even society itself. Yet extensive media coverage and diverse opinions make it easy to perceive that big data is only for “big” organizations. So what is really happening? Our newest research finds that midsize organizations are just as likely to be using big data technologies to tap into existing data sources and get closer to their customers as any other company. Find out how.
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Transforming Customer Service with Business Analytics

Customer service needs to go beyond handling dissatisfied customers and build relationships with customers so they are profitable, loyal advocates. Business analytics can help customer service departments acquire the information and capabilities to transform themselves.
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IBM Cognos Insight: Guiding Business Managers to Better Outcomes with Personal Analytics

Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. This paper explores how IBM Cognos® Insight, a breakthrough personal analytics tool, enables business managers to improve performance within their functional areas. It describes the software’s core features and benefits, provides examples of several typical business applications, and explains how Cognos Insight provides a growth path to enterprise analytics.
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Business Analytics for Midsize Businesses: Challenges and Benefits

Business intelligence derived from analytics has given large companies an edge for years. And now, midsize businesses are increasingly eager to reap similar benefits. A recent survey of information technology (IT) managers in midsize companies, conducted by Slashdot, identified the key challenges and incentives midsize businesses face around business analytics and intelligence. Read the results of the survey.
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Improve Scheduling, Production, and Quality Using Cloud ERP

The cloud model of application delivery is an excellent way for manufacturing companies to get the benefits of enterprise resource planning (ERP) systems without the need to build additional IT infrastructure. ERP functionality delivered from the cloud avoids the complexity and costs that often accompany on-premises ERP implementations, and typically provides a much more favorable total cost of ownership. Learn how cloud ERP facilitates the top practices for a top-performing production floor.
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Making the Business Case for Analytics in the Mid-Market

To build a strong business case for investing in analytics, mid-size companies need to overcome common barriers to adoption, and focus on value propositions that align with revenue growth and cost containment. The use cases captured in this paper demonstrate the value that organizations have realized in sales, risk management, and corporate reporting through analytics.
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Understanding ERP Deployment Choices

Enterprise resource planning (ERP) systems were once deployed as monolithic systems running in local data centers. Today, there are a multitude of ERP deployment strategies: single-system, cloud-based, operational, peer, hybrid, and multilevel approaches. Advances in ERP system design, the advent of cloud computing, and the ongoing evolution of business are among the key factors driving this proliferation of choices.
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