Search

Find the latest technical white papers, webcasts, and product information to help you make intelligent IT product purchasing decisions.

Refine your search by:
Document Type:

New Challenges in Managing Advertising Revenue

As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
  • Written By:
  • Published On:

Navigating Complexities of Local Advertising Implementation

Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
  • Written By:
  • Published On:

The Current State of Online Advertising: A Growing Market Trend

This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.
  • Written By:
  • Published On:

Advertising Continues to be Growth Business

  • Source:
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
  • Written By: D. Geller
  • Published On: June 5 2000

Advertising Makes It Up In Volume

  • Source:
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
  • Written By: D. Geller
  • Published On: February 18 2000

Advertising Revenues Grow and Grow but Slower and Slower

  • Source:
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
  • Written By: D. Geller
  • Published On: October 6 1999

Market Landscape Report: Enterprise Software for Advertising and Marketing Services

  • Source:
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.
  • Written By:
  • Published On: August 2 2014

The Rise or Fall of Internet Advertising

  • Source:
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
  • Written By: D. Geller
  • Published On: October 29 1999

Adsmart Blazes Vertical B2B Trail

  • Source:
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
  • Written By: D. Geller
  • Published On: January 12 2000
Results 1 - 10 of 314
|< <
1 2 3 4 5 6 7 8 9 10
... > >|