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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 3 functions of marketing


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

3 functions of marketing  2) marketing analytics, and 3) campaign management solutions. Marketing operations software aims at managing and tracking the costs, resources and goals of multiple marketing programs, and campaigns across multiple lines of business (LOBs). Marketing analytics solutions, as the name suggests, were designed to capture customer data from various channels and data sources, and to analyze (i.e., slice and dice ) that data in different angles for customer segmentation, profiling and personalization purposes.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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The Definitive Guide to Successful Deployment of VoIP and IP Telephony-Chapter 3


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This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details.

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In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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Remember 10 years ago, or maybe just 5, you used to have the luxury to think about your decisions. Not anymore. New rules apply to the global business environment. Those who choose real-time business intelligence are likely to gain the insight and agility to measure risk and reward in an instant—and move forward. Destiny is no longer in the hands of fate. It’s determined now, in a second. New outcomes await. Determine yours with business intelligence solutions from SAP.

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