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The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

3csfp93  third C of the 3Cs—the competition—also plays an important role in your positioning process. We'll cover it in the next column. To access the first three columns of this series go to: The Three C's of Successful Positioning Part One The Three C's of Successful Positioning Part Two The Channel The Three C's of Successful Positioning Part Three Part Three: Get Your Channel Involved About the Author Lawson Abinanti is co-founder of Messages that Matter , a consulting firm that helps B2B software Read More...
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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