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The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

3csfp93  third C of the 3Cs—the competition—also plays an important role in your positioning process. We'll cover it in the next column. To access the first three columns of this series go to: The Three C's of Successful Positioning Part One The Three C's of Successful Positioning Part Two The Channel The Three C's of Successful Positioning Part Three Part Three: Get Your Channel Involved About the Author Lawson Abinanti is co-founder of Messages that Matter , a consulting firm that helps B2B software Read More...
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The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » 3csfp93


The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

3csfp93  third C of the 3Cs—the competition—also plays an important role in your positioning process. We'll cover it in the next column. To access the first three columns of this series go to: The Three C's of Successful Positioning Part One The Three C's of Successful Positioning Part Two The Channel The Three C's of Successful Positioning Part Three Part Three: Get Your Channel Involved About the Author Lawson Abinanti is co-founder of Messages that Matter , a consulting firm that helps B2B software Read More...

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