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Documents related to » 4 cs marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

4 CS MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

4 CS MARKETING: ADAPTe, ResponseLogic, expert systems technology , e-commerce company, traditional direct marketing, direct marketing best practices, collaborative filtering technologies, ResponseLogic inference engine, direct marketing databases , Internet Marketing Solutions .
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

4 CS MARKETING: billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana, Israel, Amdocs has long been the leader in the world of telecommunications billing, by long supplying operations support software (OSS) used by telecommunications service providers to deliver voice, data, and wireless services to their customers. OSS is a generic term for a suite of software programs that enable an enterprise to monitor,
8/3/2005

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays

4 CS MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

4 CS MARKETING:
11/7/2005 11:38:00 AM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

4 CS MARKETING:
3/2/2009 8:40:00 AM

2013 January » The TEC Blog


4 CS MARKETING: TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
04-01-2013

Optimizing Your Content Marketing Strategy
It is becoming more and more essential for companies to have an effective content marketing strategy—but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space. Find out how you can optimize your content marketing strategy to get your content in front of the right influencers at the right time—and boost the ROI of your content marketing activities.

4 CS MARKETING: content marketing, influencer relationship management, IRM, marketing, content marketing strategy.
4/16/2013 11:36:00 AM

How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

4 CS MARKETING:
3/4/2008 4:41:00 PM

2013 March » The TEC Blog


4 CS MARKETING: TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
08-03-2013

Leverage Google Analytics to Enhance Marketing Awareness and Performance
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.

4 CS MARKETING:
3/2/2009 12:48:00 PM


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