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Analyst Road Show with SYSPRO and UNIT4
Not as well known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every

4 cs marketing  Show with SYSPRO and UNIT4 Not as well known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every year in December brings together C-level executives from SYSPRO and UNIT4 and analysts from the most important firms in the field, including Technology Evaluation Centers. I had briefings with both SYSPRO and UNIT4. They highlighted some of their accomplishments for 2011, and made some interesting announcements. Here’s Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » 4 cs marketing


Why and How Outsourcing Management and Governance is Critical to Outsourcing Success
Organizations undertaking information technology and business process outsourcing typically are very focused on

4 cs marketing  Communications Asset Management Figure 4 below illustrates the model for an engagement and the relationships between the OM/G and other parties when outsourcing arrangement(s) are put in place. In this instance, a large, multi-tower outsourcing arrangement was established. Many retained organizations often create centers of redundancy. These can be small or large, but regardless of size, they greatly diminish the value achieved in the outsourcing relationship. Organizations struggle with this issue more Read More
The 2008 Handbook of Application Delivery: A Guide to Decision Making
IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on

4 cs marketing  as storage optimization. Chapter 4 of this handbook discusses planning. As that chapter points out, in most companies the focus of application development is on ensuring that applications are developed on time, on budget, and with few security vulnerabilities. That narrow focus combined with the fact that application development has historically been done over a high-speed, low-latency LAN, means that the impact of the WAN on the performance of the application is generally not known until after the Read More
(Forgotten) CRM and ERP Kingdoms in the Making?
Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona

4 cs marketing  empire with more than 4,500 customers in industries including manufacturing, distribution, financial services, health care, high tech, and local government, according to its press releases. The company has over 600 employees, and is headquartered in Indianapolis, Indiana (US), with over 40 locations across the Americas, Europe, Asia, and the Middle East. Two private equity groups, Battery Ventures and Thoma Bravo , jointly own Consona, whose primary assets at this stage are Onyx Software Corporation Read More
Road Map for Delivering BI Publisher Documents from Oracle EBS
Communication between companies is critical for smooth and effective commerce. Delays in information delivery may seriously affect a company’s profitability

4 cs marketing  of pages per fax: 4 (cover page, PO, diagram and terms and conditions) Average hourly wage of employee: $10.00 Long-distance telephone charges: 6¢/minute With as few as 50 faxes transmitted per day, a company can save more than $25,000 annually. In our example, savings will be even more dramatic, as the BIP integration will remove the need for expensive preprinted forms. What to look for in a Vendor  When considering a document delivery solution, try to obtain the following information from each vendor Read More
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

4 cs marketing   Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

4 cs marketing  the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new capabilities enable new connections between sales and marketing and help these two groups better collaborate. The new sales collaboration panel, for example, enables sales people to gain insights not only into the campaigns, but also into how each campaign impacts each customer. As a Read More
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

4 cs marketing   Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

4 cs marketing   Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

4 cs marketing  billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications billing, by long supplying operations support software (OSS) used by telecommunications service providers to deliver voice, data, and wireless services to their customers. OSS is a generic term for a suite of software programs that enable an enterprise to monitor, analy Read More
Five Keys to Marketing Analytics Excellence
Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and

4 cs marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

4 cs marketing   Read More
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

4 cs marketing   Read More
Where have all my marketing investments gone?
With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer

4 cs marketing  marketing analytics, marketing performance, marketing performance analytics, IBM, customer analytics, marketing, customer data, customer trends, business analytics, CMO Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

4 cs marketing   Read More

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