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Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
4 cs marketing:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
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Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
4 cs marketing:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18
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Abstract:
There are two prevailing approaches for selecting enterprise-wide software: the functions and features approach and the business
processes approach. Yet a third alternative does exist—one that takes the best aspects of these two to provide the assurances
needed by the buyer and the efficiency desired b (...)
Excerpt related to
4 cs marketing:
... In software selection, “2 + 2” may equal “4”—if the software selection ...
Trying to read through the vendor marketing hype; ensuring that consultants ...
Published:
2008-01-21
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Abstract:
Transmeta’s CEO says his company has a five-year lead on Intel’s and AMD’s technology. Reality or hype? And does it matter? (...)
Excerpt related to
4 cs marketing:
Transmeta’s CEO says his company has a five-year lead on Intel’s and AMD’s technology. Reality or hype? And does it matter?
Published:
2000-10-04
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Abstract:
On September 18, 2000, Great Plains (Nasdaq: GPSI), announced the expansion of its Application Service Provider (ASP) initiative.
Great Plains has evolved its ASP partner program to better meet the diverse needs of its ASP partners and their customers (...)
Excerpt related to
4 cs marketing:
On September 18, 2000, Great Plains (Nasdaq: GPSI), announced the expansion of its Application Service Provider (ASP) initiative.
Great Plains has...
Published:
2000-10-04
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
4 cs marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
4 cs marketing:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
Red Hat still controls the Linux market, but now it’s getting some competition from SuSE, Caldera, and TurboLinux. (...)
Excerpt related to
4 cs marketing:
Red Hat still controls the Linux market, but now it’s getting some competition from SuSE, Caldera, and TurboLinux.
Published:
2000-09-13
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Abstract:
The 10 Gigabit Ethernet Alliance announced that its membership has increased to over 50 companies in less than three months. (...)
Excerpt related to
4 cs marketing:
The 10 Gigabit Ethernet Alliance announced that its membership has increased to over 50 companies in less than three months.
Published:
2000-06-05
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Abstract:
Cooperative markets and clever strategies controlling internal developments and guiding marketing may help Parametric Technology
Corporation (PTC) reach revenues of $1 billion (USD) by 2008. However, more impressive is this may make PTC an innovator in
product lifecycle management. (...)
Excerpt related to
4 cs marketing:
Cooperative markets and clever strategies controlling internal developments and guiding marketing may help Parametric Technology
Corporation (PTC)...
Published:
2005-11-18
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Abstract:
Several notable milestones achieved in 2002 set the stage for Deltek’s achievements in 2003. (...)
Excerpt related to
4 cs marketing:
Several notable milestones achieved in 2002 set the stage for Deltek’s achievements in 2003.
Published:
2004-01-08
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Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
4 cs marketing:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
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Abstract:
Cisco has extended its Architecture for Voice, Video, and Integrated Data (AVVID) to the mid-sized market. Cisco has introduced
the new LAN switching solution containing the Catalyst 3524-PWR-XL and upgraded software functionality for the Catalyst 3500
and 2900 series XL desktop switches. (...)
Excerpt related to
4 cs marketing:
Cisco has extended its Architecture for Voice, Video, and Integrated Data (AVVID) to the mid-sized market. Cisco has introduced
the new LAN switc...
Published:
2000-06-16
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Abstract:
Compaq Computer Corporation, the #1 volume manufacturer of PC Servers, both US and worldwide, is fighting a strong challenge
by Dell Computer. This note assess the strengths and weaknesses of its four-CPU rackmount servers. (...)
Excerpt related to
4 cs marketing:
Compaq Computer Corporation, the #1 volume manufacturer of PC Servers, both US and worldwide, is fighting a strong challenge
by Dell Computer. Thi...
Published:
1999-08-01
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Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
4 cs marketing:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
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Abstract:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will bode well for price conscious consumers due to increased production and therefore reduced costs, to meet
the existing (and growing) demand for wireless messagin (...)
Excerpt related to
4 cs marketing:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will b...
Published:
2000-08-30
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Abstract:
Will firewalls and sign-language soon be interactive? If anyone can do it, Cybernet Systems will be the first. (...)
Excerpt related to
4 cs marketing:
Will firewalls and sign-language soon be interactive? If anyone can do it, Cybernet Systems will be the first.
Published:
2000-09-01
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Abstract:
IBM announced its latest NUMA-Q server, the E410. Its ability to house up to 64 Intel CPUs represents a doubling of the “largest”
current system, the ES7000 from Unisys, and an eight-times increase over the largest current mainstream Intel offerings from
Compaq, Dell, and HP. (...)
Excerpt related to
4 cs marketing:
IBM announced its latest NUMA-Q server, the E410. Its ability to house up to 64 Intel CPUs represents a doubling of the “largest”
current system, ...
Published:
2000-06-19
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Abstract:
Given that the SP can host well over 200,000 mailboxes, the cost of the WebMail Direct option is minimized to approximately
.16 cents a mailbox (bringing the total cost of a mailbox, including hardware to just shy of .80 cents (US). (...)
Excerpt related to
4 cs marketing:
Given that the SP can host well over 200000 mailboxes, the cost of the WebMail Direct option is minimized to approximately
.16 cents a mailbox (b...
Published:
2000-06-07
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Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
4 cs marketing:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24