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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 5 levels of relationship marketing diagram


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

5 levels of relationship marketing diagram  campaigns of 4.87%, nearly 58 percent higher than other organizations. PAIN #4:Lead Routing   Marketing PAIN The saga of struggles between sales and marketing has been well documented. However, chief marketing oficers continue to receive downward pressure from senior executives and horizontal pressure for chief sales oficers to more effectively meet the needs of the sales organizations. With sales productivity declining, marketers need to take on greater levels of accountability throughout the entire

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Overcoming Challenges in Collaborative Manufacturing Relationships


Manufacturers today must respond quickly to ever-changing customer demands—while keeping costs low and efficiency high. How can original equipment manufacturers (OEMs) and contract manufacturers (CMs) effectively manage the demand-driven supply chain? A solution that increases your visibility of inventory planning and management throughout the supply chain can help reduce your response time. Learn more about the benefits.

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Maximizing the Value of Economic Stimulus Funds: Transparency and Accountability in Government Agencies


The American Recovery and Reinvestment Act (ARRA), designed to quickly stimulate economic recovery in the US, also marks the start of a new era in the regulation, oversight, and accountability of the use of public funds. Agencies at all government levels will be challenged to maintain focus on programs that achieve long-term results—while ensuring they adhere to the complex requirements for stimulus funds. Learn more.

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The 2008 Handbook of Application Delivery: A Guide to Decision Making


IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on performance. But a number of factors complicate the task of ensuring acceptable application performance, including the lack of visibility into application performance. Learn tips to plan, optimize, manage, and control your application performance and improve delivery.

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CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity


Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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The Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions


Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best-of-class applications generally lack strong integration tools. As a result, many companies cannot support change effectively. See how you can supplement the capabilities of your legacy ERP solutions with a flexible, innovative financial management system-and thrive during change.

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Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective


For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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New Destinies: Stories of Outcomes Sensed, Predicted, and Changed in the World of the New Business Imperative


Remember 10 years ago, or maybe just 5, you used to have the luxury to think about your decisions. Not anymore. New rules apply to the global business environment. Those who choose real-time business intelligence are likely to gain the insight and agility to measure risk and reward in an instant—and move forward. Destiny is no longer in the hands of fate. It’s determined now, in a second. New outcomes await. Determine yours with business intelligence solutions from SAP.

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Supplier Relationship Management: Benefits and Challenges


Properly implemented supplier relationship management solutions can help companies overcome some of today's business challenges by allowing them to restructure their supply chains, align business processes, define and establish company-supplier relationships, and integrate information systems to share information with suppliers.

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