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“Act Vertical” vs. “Go Extinct” Retailers - Part 3
Part 1 of this blog series set the historical background for supply chain management (SCM) evolution and presented the advantages and shortcomings of vertical

5 marketing flows  range of 10 to 25 percent of the regular price. The margin of error on forecasts for innovative products is as high as 40 to 100 percent, but the lead time to make them to order may be as low as one day and is generally no more than two weeks. The idea that the same type of product can be either functional or innovative implies that one company might have more than one supply chain. And that's the contention of Jonathan Byrnes, a professor at MIT . Writing in the Harvard Business School's Working Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » 5 marketing flows


'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: Oracle
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors embrace open architectures and

5 marketing flows  by bugs - over 5,000 of them. Laments Jim DeMin, a program manager at Infonet Corp . in El Segundo, Calif. You have no idea what it is to support Oracle here. You install the basic product. And then you install the patches, and then you install the patches to fix the patches that broke. Then you have workarounds, which is to bootleg the patch in some fashion. It's like the starter isn't working in your car, and the workaround is to get out there in your dress clothes and push 10 miles down the road Read More...
Accelerating (and Fast-Starting) the SME Business at Oracle (and SAP) - Part 3
Part 1 of this blog series outlined Oracle’s recent (and seemingly genuine) change of heart and approach towards partnering and catering enterprise applications

5 marketing flows  revenues. That limit is US$250 million in Europe, and these demarcation lines vary by region elsewhere. In summary, the Midsize.Oracle.com portal simplifies and intensifies Oracle’s message to midsize organizations about available regional applications, OBA’s, and solutions. The idea is to deliver more leads to the right partners faster. Future improvements will aim to include more industry- and geography-specific content, more solutions’ granularity, a  Benefit-Cost Analysis (BCA) Read More...
A Small Enterprise Resource Planning Vendor: The Vision and the Challenges
Although Jeeves has developed a very fruitful relationship with its partners, it will still have to overcome challenges that are mainly about lack of respect or

5 marketing flows  partners have more than 5 years of experience with the product, which in theory means that customers gain expert advice and support. Some expect to see growth amongst business services providers (BSPs) that combine software with market- or vertical-specific business process intellectual property and services, further increasing user choices, and enabling improved business efficiencies. In general, it is probable that the growth of component-based service-oriented architecture (SOA) will generally bolster Read More...
Continuous Data Quality Management: The Cornerstone of Zero-Latency Business Analytics
No matter how well an enterprise implements a CRM, ERP, SCM, Business Intelligence, or Data Warehouse project, poor data quality can destroy its utility and

5 marketing flows  that require them. If 50% of our customer file does not have an email address, then an email marketing campaign is probably not the desired course to reach our customers. Reliability . Can you rely on the data given its context? For example, a zip code should match city and state. Redundancy . Are there duplicates or near duplicates in the data? Consistency . Are there conflicts within the data? Is the same invoice number referenced with two different amounts? Validity Just like it sounds, validity Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

5 marketing flows  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

5 marketing flows  parts' releases. The Affinium 5 release aimed at delivering a marketing solution that provides one of the richest and most intuitive functionalities for managing and deriving increased value from the entire marketing process -- from strategic planning and budgeting to predictive analysis and cross-channel relationship optimization to campaign execution, resource management and closed-loop analytic reporting. Featuring significant enhancements to its campaign management, e-marketing, resource management Read More...
Prescient 5
Prescient 5, the company's flagship software, covers four areas of supply chain planning: demand, supply, collaboration, and performance measurement

5 marketing flows  5 Prescient 5, the company's flagship software, covers four areas of supply chain planning: demand, supply, collaboration, and performance measurement. Prescient 5 is a fully integrated supply chain planning suite, architected with a common data model and user interface across all modules. The company intends its solution's thin client footprint, n-tiered architecture, and auto-update features to require minimal IT resources. Read More...
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

5 marketing flows  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

5 marketing flows  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

5 marketing flows  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

5 marketing flows  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Read More...
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

5 marketing flows  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

5 marketing flows  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

5 marketing flows  measure (UOM), and over 550 additional product attributes. The catalogue offers a broad solution for item setup and synchronization, supporting the latest European article numbering (EAN)/Universal Code Council (UCC)—EAN.UCC global standards and initiatives, and it is a UCC-certified solution partner for UCCnet registry services. QRS Catalogue features multiple access options, including an Internet-based user interface, EDI, XML and real-time application integration. It also features extensive data Read More...

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