Aprimo Software

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic ... Aprimo, in particular has created a Web-based software product that is designed to interface with and enhance ERP and CRM systems. ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 16k - 2005-08-17 Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

JD Edwards Finds Its Inner-Self Within Its 5th Incarnation Part 2 ...

by P.J. Jakovljevic ... integrating to the JD Edwards CRM solution, Aprimo Marketing's Financial ... leading providers of enterprise applications integration (EAI) software, announced the ... http:/.../Research/ResearchHighlights/Erp/2002/10/research_notes/EN_ER_PJ_10_03_02_1.asp - 19k - 2002-10-03 Summary: While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from its traditional policy of congenial partnering with other prominent software providers.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... To that end, Aprimo Marketing 6 is a suite of Web-based software products designed to enhance and work interfaced with existing ERP and CRM systems, as to ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11 Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

When Customer Relationships Meets Business Intelligence Marketing ...

by P.J. Jakovljevic ... alliance with Amdocs (NASDAQ: DOX) and partnership with Aprimo might be one ... a stronger original equipment manufacturer (OEM) or independent software vendor (ISV ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_12_05_1.asp - 14k - 2005-08-12 Summary: For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... a few (and possibly endangered) providers like Unica, Aprimo, MarketSwitch, and ... Corporation; Prime Response by Chordiant; and Blue Martini Software by Multi ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... Aprimo just released its version 6.0 posed to help the vendor ... Many customer relationship management (CRM) software vendors focused their first marketing ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... Response, BroadBase, Protagona, and MarketFirst, and those that remain independent (such as Aprimo, SAS, NCR Teradata, Blue Martini Software, DoubleClick, and ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... Response, BroadBase, Protagona and MarketFirst, and those that remain independent (such as Aprimo, SAS, NCR Teradata, Blue Martini Software, DoubleClick, and ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

Xchange Adds To The List Of CRM Point Solutions' Casualties Part ...

by P.J. Jakovljevic ... only a few possibly also endangered remaining providers like Unica, Aprimo, MarketSwitch, and ... customer also has a choice of either installing software on its ... http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_28_03_1.asp - 22k - 2003-03-28 Summary: Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorb

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... Response, BroadBase, Protagona and MarketFirst, and those that remain independent (such as Aprimo, SAS, NCR Teradata, Blue Martini Software, DoubleClick, and ... http:/.../Research/ResearchHighlights/Crm/2003/06/research_notes/TU_CR_PJ_06_20_03_1.asp - 23k - 2003-06-20 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market