Aprimo

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... Amongst the few still operating is Aprimo. ... Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil. ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic ... In addition to its strategic alliance with Amdocs, SAS has also announced that it will incorporate Aprimo Marketing Suite into SAS Marketing Automation. ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 16k Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

JD Edwards Finds Its Inner-Self Within Its 5th Incarnation Part 2 ...

by P.J. Jakovljevic ... Further during FOCUS, JD Edwards announced that it will join forces with Aprimo, Inc. to bring together its ERP and CRM applications ... http:/.../Research/ResearchHighlights/Erp/2002/10/research_notes/EN_ER_PJ_10_03_02_1.asp - 19k Summary: While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from its traditional policy of congenial partnering with other prominent software providers.

When Customer Relationships Meets Business Intelligence Marketing ...

by P.J. Jakovljevic ... For many reasons, SAS's alliance with Amdocs (NASDAQ: DOX) and partnership with Aprimo might be one of the few vendor partnerships where both customers and ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_12_05_1.asp - 14k Summary: For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... In addition to enhancements to products, SAS has also created a strategic alliance with Amdocs, partnered with Aprimo, and acquired Marketmax. ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Is JD Edwards's CRM 2.0 (With more than 200 Enhancements) Good ...

by Kevin Ramesan ... On another view, CRM 2.0 integrates the Marketing Automation capabilities of Aprimo to further enhance its marketing functionalities. ... http:/.../Research/ResearchHighlights/Crm/2003/04/news_analysis/NA_CR_KR_04_01_03_1.asp - 13k Summary: When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliabi

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Siebel Systems, E.piphany, Pivotal (now part of chinadotcom/CDC), DoubleClick, and Aprimo are some of the providers of such functionality. ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... during the past few years including Xchange, Prime Response, BroadBase, Protagona, and MarketFirst, and those that remain independent (such as Aprimo, SAS, NCR ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... during the past few years including Xchange, Prime Response, BroadBase, Protagona and MarketFirst, and those that remain independent (such as Aprimo, SAS, NCR ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

Xchange Adds To The List Of CRM Point Solutions' Casualties Part ...

by P.J. Jakovljevic ... only providers have long been falling away to the extent of only a few possibly also endangered remaining providers like Unica, Aprimo, MarketSwitch, and ... http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_28_03_1.asp - 22k Summary: Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorb