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Getting Strategic Planning and Financial Planning in the Same ...
by John Diezemann
... James F. Dowling, (jdowling@tec.arlingsoft.com) is the Vice President of
Alignment Consulting at Technology Evaluation Center, Inc. ...
http:/.../Research/ResearchHighlights/ExecutiveView/1999/10/research_notes/TU_EV_JD_10_99_1.asp - 32k - 1999-10-01
Summary: To provide useful financial insight on projects, financial managers need to think about business strategy more like a series of options than a single projected cash flow. While the concepts of options are certainly familiar to most executives, the trick to valuing strategic choices lies in the complex an




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