The Three Cs of Successful Positioning Part Two: The Channel

by Lawson Abinanti ... One not-so-obvious benefit is the pivotal role your channel can play in positioning your B2B software for success. In this article, the second in a series on ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/02/research_notes/MI_EV_XLA_02_28_05_1.asp - 17k Summary: One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you have limited time and resources.

Quote-to-order: New Ingredients in the Recipe for Success

by P.J. Jakovljevic ... to a 2002 article from Manufacturing Computer Solutions, the vast majority of global manufacturers (about 90 percent) have a number of predominantly B2B ... http:/.../Research/ResearchHighlights/CRM/2008/08/research_notes/VN_CR_PJ_08_18_08_1.asp - 22k Summary: Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification, quoting, and ordering processes—as well as the software applications catering to those processes—can benefit from the use of the Web, collaboration tools, and lean t

XML Hits the Spot for Dell

by D. Geller ... of Dell's own B2B Direct that has been integrated with webMethods B2B. ... competing manufacturers are comparable (See TEC News Analysis Article: "Dell Passes ... http:/.../Research/ResearchHighlights/eCommerce/1999/11/news_analysis/NA_EC_DPG_10_25_99_1.asp - 4k Summary: Dell Computer chooses webMethods to provide the XML link to corporate purchasing systems

Will Glovia Glow Again Through Its Hub And VARs? Part 2 ...

by P.J. Jakovljevic ... Part One of this article detailed these announcements and recent Glovia management changes ... Contrary to it, these new B2B products (glovia.e, glovia.ec and glovia ... http:/.../Research/ResearchHighlights/Erp/2002/09/news_analysis/NA_ER_PJ_09_10_02_1.asp - 15k Summary: While the Fujitsu/Glovia relationship has worked well in Japan, a difficult market for many other ERP vendors to penetrate, it may prove to be quite a different case in other markets. Further, until recently, Glovia’s middle and top management team had long been in a state of flux and often poached by

PeopleSoft: Giving Fervent Hope To The Market And Jitters To The ...

by P.J. Jakovljevic ... About this Article: This is a two part note, the first part discusses ... CRM), supply chain management (SCM) and business-to-business (B2B) collaboration areas ... http:/.../ResearchHighlights/BusinessApplications/2001/06/research_notes/EN_BA_PJ_06_26_01_1.asp - 15k Summary: PeopleSoft is seeking to make bigger strides in the CRM, SCM and B2B software markets with its recent spate of product releases. While Wall Street praises the vendor’s new product initiatives and its strong first quarter results and optimism for the future, its direct competitors are far from feeling

Manugistics Posts Third Quarter Loss But Sees License Growth

by Steve McVey ... (See TEC News Analysis article: "research/ResearchHighlights ... Entry into a B2B marketplace is a risky move regardless of whether it is NetWORKS™, i2's ... http:/.../ResearchHighlights/BusinessApplications/2000/01/news_analysis/NA_BA_SRM_01_05_00_1.asp - 6k Summary: Manugistics Group recently reported a 35% increase in third quarter license revenues to $14.6 million, a result of signing a number of new clients. The company reported a net loss for the quarter of $4.8 million, or $0.17 per share.

Software as a Service's Functional Catch-up

by P.J. Jakovljevic ... in Complexity between B2C and B2B E-commerce), since online B2B trading hubs and ... seem to lend themselves well to on demand deployment (see article on TradeBeam ... http:/.../Research/ResearchHighlights/ERP/2007/01/research_notes/TN_ER_PJ_01_15_07_1.asp - 19k Summary: Software-as-a-service solutions are emerging to address almost every business application need considered

Pricing Management in a Down Economy -- Part 1 » The TEC Blog

... vendors and fierce competitors in the business-to-business (B2B) manufacturing and ... In addition to TEC’s article entitled “The Retail Battleground for ... blog.technologyevaluation.com/blog/2008/08/22/pricing-management-in-a-down-economy-part-1/ - 44k - 2008-08-22

Positioning Makes Your Marketing Budget Go Further—and Hit the ...

by Lawson Abinanti ... Many business-to-business (B2B) software companies don't have a formal ... This article explores the benefits of implementing a business process for positioning. ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/12/research_notes/MI_EV_XLA_12_02_05_1.asp - 17k Summary: Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

Mainstream Enterprise Vendors Begin to Grasp Content Management ...

by P.J. Jakovljevic ... item number (GTIN), uniform product code (UPC) and European article number (EAN ... From hindsight, the concept behind a business-to-business (B2B) exchange and ... http:/.../Research/ResearchHighlights/PIM/2004/11/research_notes/TU_PI_PJ_11_12_04_1.asp - 16k Summary: The requirement for robust PCM is finally being recognized among chief information officers (CIO) and IT managers, who are looking to create and manage a centralized repository of rich product content, and also by many enterprise vendors.