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What Makes a Good White Paper Good... (part three) » The TEC Blog
... Categories. Ask the Experts (6); BI and Performance Management (6); Business Process Matters (9); ...
White Paper Review (14). More TEC Blogs. ...
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| blog.technologyevaluation.com/blog/2007/12/06/what-makes-a-good-white-paper-good-part-3/ - 36k - 2007-12-06 |
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What Makes a Good White Paper Good… (part two) » The TEC Blog
... After the compelling title, the first paragraph makes or breaks audience “affinity,” which is Stelzner’s term
for the white paper’s ability to identify ...
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| blog.technologyevaluation.com/blog/2007/12/03/what-makes-a-good-white-paper/ - 36k - 2007-12-03 |
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What Makes a Good IT White Paper Good… and a Bad IT White Paper ...
... A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the
sense of something that informs rather than something ...
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| blog.technologyevaluation.com/.../ - 38k - 2007-11-30 |
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What Makes a Good White Paper Good… (Part 4) » The TEC Blog
... Here’s the final point in a series of four aimed at identifying a “good” IT white paper (and
providing helpful hints, should you need to write one). ...
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| blog.technologyevaluation.com/blog/2007/12/10/what-makes-a-good-white-paper-good…-part-4/ - 37k - 2007-12-10 |
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The Importance of the White Paper and What It Can Do for You » ...
... The white paper—a wonderful little piece of literature chock full of thought provoking insight
and informative prose—got its start many years ago, long ...
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| blog.technologyevaluation.com/.../01/17/the-importance-of-the-white-paper-and-what-it-can-do-for-you/ - 45k - 2008-01-17 |
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Why Reader Complaints May Be the Most Useful Part of Your Day » ...
... As managing editor for TEC’s white paper site, I receive a wide variety of reader comments, ranging
from lost password requests to queries about white papers ...
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| blog.technologyevaluation.com/.../02/27/why-reader-complaints-may-be-the-most-useful-part-of-your-day/ - 40k - 2008-02-27 |
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Word Association » The TEC Blog
... But first, this week’s white paper topic: ecommerce. ... When written well, a white
paper won’t leave you feeling manipulated into buying something. ...
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| blog.technologyevaluation.com/blog/2008/05/30/word-association/ - 38k - 2008-05-30 |
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Supply Chain 201: Editors’ Picks » The TEC Blog
... Categories. Ask the Experts (6); BI and Performance Management (6); Business Process Matters (9); ...
White Paper Review (14). More TEC Blogs. ...
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| blog.technologyevaluation.com/blog/2007/12/06/supply-chain-201-editors-picks/ - 40k - 2007-12-06 |
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How to Buy an Enterprise Software Thingy » The TEC Blog
... The White Paper Pundit has taken direct aim at our Top 10 Most Ambiguous White Paper
Buzzwords, decrying our use of the word “tool” to refer to so-called ...
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| blog.technologyevaluation.com/blog/2007/12/17/how-to-buy-an-enterprise-software-thingy/ - 39k - 2007-12-17 |
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Author Attacks Harvard! (Sort of... well, not really... OK, not at ...
... White paper: Why One Number Is Not Enough. ... At first glance, the white paper
thus seems to veer into I-have-no-real-reason-to-write-this territory. ...
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| blog.technologyevaluation.com/blog/2007/10/16/author-attacks-harvard/ - 40k - 2007-10-16 |
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