Customer Relationship Management Strategies Part Four: Strategies ...

by Mike Holland and Trinh Abrell ... Company : Cool Pool , Inc., a mid-market organization with about 250 employees and sell pool-cleaning supplies. Product: Beamer Skimmer, a robotic skimmer that ... http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_17_05_1.asp - 25k - 2005-02-17 Summary: Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your compan