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TEC Products
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CRM ROI: Creating a Business Case
| by Tom Pisello |
... ÿþ CRM ROI: Creating a Business Case Featured Author - Tom Pisello - July 23,
2004. 1.
Introduction. ... The business case for CRM should include. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 15k - 2004-07-23 |
| Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.
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CRM: Creating a Credible Business Case and Positioning It with the ...
| by Glen Petersen |
... Part two addresses the issue of how to create a credible business case for CRM and
get
the CEO engaged in the process. Creating the Linkage: Cause and Effect. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 |
| Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success.
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CRM: What Is It and Why Do It? Part One: Historical Background
| by Glen Petersen |
... Part two will address the issue of how to create a credible business case for CRM
and
get the CEO engaged in the process. A User Organization Perspective. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08 |
| Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why
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顧客関係管理（CRM）とは何なのか、なぜ要るのか
| by Glen Petersen |
... 今回の記事は、著書「CRM Leadership and Alignment in a Customer Centric World
and ROI: Building the CRM
Business Case」をもとに書かれている ...
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| http:/.../ja/Research/ResearchHighlights/CRM/2008/04/cmt/research_notes/ja/MI_CR_XGP_11_08_04_1.asp - 19k |
| Summary: 顧客関係管理（CRM）とは90年代半ばから使われるようになった概念で、販売現場のデータとコールセンターが入力したデータを一括統合すれば、顧客対応が良くなり売り上げが伸びるのではという発想です。インターネット技術
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Difficult Conversations: Positioning Your CEO in a CRM ...
| by Glen S. Petersen |
... Inc. and Ameridata. He has authored six books including Making CRM an
Operational Reality and ROI: Building
the CRM Business Case. ...
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| http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_23_06_1.asp - 14k - 2006-11-23 |
| Summary: For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management.
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TEC Talks to the Compiere ERP/CRM ProjectFree and Open Source ...
| by Josh Chalifour |
... TEC Talks to the Compiere ERP/CRM Project Free and ... If that tends to be the case,
one
should ... TEC talked about business models with three organizations centered ...
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| http:/.../Research/ResearchHighlights/FreeOpenSource/2004/09/research_notes/VN_FS_JC_09_09_04_1.asp - 30k - 2004-09-09 |
| Summary: Compiere project leader, Jorg Janke, reveals to TEC the advantages and difficulties in developing an ERP solution as Open
Source software. Jorg explains some of the intricacies in modeling a business around servicing mature Open Source software.
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PowerCerv Finally Overpowered By The '02 Hurricane Season Part 2 ...
| by P.J. Jakovljevic |
... not to stop short at combining integrated ERP and CRM applications for ... management
(SCM) capabilities,
and lastly, has highlighted the business case for these ...
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| http:/.../Research/ResearchHighlights/Erp/2002/10/news_analysis/NA_ER_PJ_10_29_02_1.asp - 16k - 2002-10-29 |
| Summary: Although ASA seems to have obtained an intriguing complementary product offering and a modest client base for almost next-to-nothing
cost, it has to quickly articulate a clear and assuring message to the market that it can and will execute a strategy for
enhancing PowerCerv product lines for a foreseeabl
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顧客関係管理（CRM）とは何なのか、なぜ要るのか ...
| by Glen Petersen |
... その中の「CRM Leadership and Alignment in a Customer Centric World and ROI: Building
the CRM Business
Case」をもとに書かれている。また、CRM ...
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| http:/.../ja/Research/ResearchHighlights/CRM/2008/04/cmt/research_notes/ja/MI_CR_XGP_11_08_04_2.asp - 22k |
| Summary: こんにちは！TEC日本人スタッフの「かえで」です。みなさん、ITの英語記事を原文で読んだことはありますか？毎日、ビジネスの世界は目まぐるしく変化しています。そんな中、今日来た世界のニュースを今日読めるようになり
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Integrating Customer Relationship Management and Service ...
| by P.J. Jakovljevic |
... customer satisfaction and generate new business opportunities. The integrated CRM
and call center
solutions have ... a 45 percent increase in case volume (without ...
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| http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_07_07_1.asp - 16k - 2007-12-07 |
| Summary: The business case for integrating call center service resolution management into customer relationship management is becoming
increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing
efforts.
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Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ ...
| by P.J. Jakovljevic |
... On its hand, Microsoft Business Solutions is now up to its gills with ... in Part One
should
not necessarily be repeated in the case of the CRM market, given ...
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| http:/.../Research/ResearchHighlights/Crm/2002/08/research_notes/EN_CR_PJ_08_16_02_1.asp - 14k - 2002-08-16 |
| Summary: Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t
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CART 
