Business Case CRM

TEC Products

Customer Relationship Management (CRM) Software Evaluation Reports http://rfp.technologyevaluation.com/rfi.asp?catid=CRM Customer Relationship Management (CRM) Evaluation Center http://crm.technologyevaluation.com/ Customer Relationship Management (CRM) RFP Templates http://rfp.technologyevaluation.com/store.asp?catid=2

CRM ROI: Creating a Business Case

by Tom Pisello ... began. The median total cost over the first five years is estimated at $1.2 million (USD). The business case for CRM should include. 1 ... http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 16k Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.

CRM: Creating a Credible Business Case and Positioning It with the ...

by Glen Petersen ... Part two addresses the issue of how to create a credible business case for CRM and get the CEO engaged in the process. Creating the Linkage: Cause and Effect. ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

CRM: What Is It and Why Do It? Part One: Historical Background

by Glen Petersen ... Part two will address the issue of how to create a credible business case for CRM and get the CEO engaged in the process. A User Organization Perspective. ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Difficult Conversations: Positioning Your CEO in a CRM ...

by Glen S. Petersen ... Inc. and Ameridata. He has authored six books including Making CRM an Operational Reality and ROI: Building the CRM Business Case. ... http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_23_06_1.asp - 14k Summary: For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.

TEC Talks to the Compiere ERP/CRM ProjectFree and Open Source ...

by Josh Chalifour ... If that tends to be the case, one should ask ... project leader of the Open For Business (OFBiz) project ... an e-commerce and enterprise automation (ERP, CRM, EAM, etc ... http:/.../Research/ResearchHighlights/FreeOpenSource/2004/09/research_notes/VN_FS_JC_09_09_04_1.asp - 30k Summary: Compiere project leader, Jorg Janke, reveals to TEC the advantages and difficulties in developing an ERP solution as Open Source software. Jorg explains some of the intricacies in modeling a business around servicing mature Open Source software.

PowerCerv Finally Overpowered By The '02 Hurricane Season Part 2 ...

by P.J. Jakovljevic ... not to stop short at combining integrated ERP and CRM applications for ... management (SCM) capabilities, and lastly, has highlighted the business case for these ... http:/.../Research/ResearchHighlights/Erp/2002/10/news_analysis/NA_ER_PJ_10_29_02_1.asp - 16k Summary: Although ASA seems to have obtained an intriguing complementary product offering and a modest client base for almost next-to-nothing cost, it has to quickly articulate a clear and assuring message to the market that it can and will execute a strategy for enhancing PowerCerv product lines for a foreseeabl

Integrating Customer Relationship Management and Service ...

by P.J. Jakovljevic ... customer satisfaction and generate new business opportunities. The integrated CRM and call center solutions have ... a 45 percent increase in case volume (without ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_07_07_1.asp - 17k Summary: The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

Difficult Conversations: Discussing CRM with Your CEO Part Two ...

by Glen S. Petersen ... Inc. and Ameridata. He has authored six books, including Making CRM an Operational Reality and ROI: Building the CRM Business Case. ... http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ ...

by P.J. Jakovljevic ... On its hand, Microsoft Business Solutions is now up to its gills with ... in Part One should not necessarily be repeated in the case of the CRM market, given ... http:/.../Research/ResearchHighlights/Crm/2002/08/research_notes/EN_CR_PJ_08_16_02_1.asp - 14k Summary: Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with soul-searching dilemmas, possibly with more issues t

What Drives Profitability

by Glen Petersen ... Inc. and Ameridata. He has authored six books including Making CRM an Operational Reality and ROI: Building the CRM Business Case. ... http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XGP_03_21_06_1.asp - 15k Summary: Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.