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CRM Introduction


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CRM
Customer Relationship Management. Also known as Client Relationship Management (CRM)


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Welcome to the CRM Showdown: Microsoft Dynamics CRM vs. NetSuite ...
by Larry Blitz
... Microsoft needs no introduction. ... co-founded by Oracle's Larry Ellison, is a pioneer
in web-based, on-demand business software that includes CRM, ERP, and ...
http:/.../Research/ResearchHighlights/CRM/2009/05/research_notes/VS_CR_LB_05_15_09_1.asp - 11k
Summary: I’m Larry Blitz, editor of TEC’s Vendor Showdown series. Today’s Showdown compares two popular mid-market CRM solutions, Microsoft Dynamics CRM and NetSuite CRM+, head-to-head. I hope you find this showdown helpful and informative. I invite your comments and questions at showdown@technologyevaluati

'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A ...
by Randy Garland
... Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: Oracle R. Garland -
November 22, 2001. 1. Introduction. 2. Oracle's Database. ...
http:/.../Research/ResearchHighlights/Crm/2001/11/research_notes/TN_CR_RGG_11_22_01_1.asp - 24k
Summary: There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software, functionality, and interoperability one could ever ask for.

'Collaborative Commerce': ERP, CRM, e-Procurement, and SCM Unite! ...
by Randy Garland
... Unite! A Series Study R. Garland - September 13, 2001 1. Introduction. 2. ERP
and CRM: Their trademark functionality. 3. The Big Kahuna. ...
http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_13_01_1.asp - 18k
Summary: Now in 2001, the catchphrase is 'Collaborative Commerce', where we unite all of the elements of ERP, CRM, E-Procurement, and SCM into one coherent system within and between organizations. This is the stuff system integrators dream of.

What CRM Should Have Taught IT (although not getting the message ...
by Dick Lee/Caribou Lake
... Featured Author - Dick Lee - May 1, 2003 1. Introduction. 2. CRM is About
Doing Business. 3. IT Has To Be About Business. Complete ...
http:/.../Research/ResearchHighlights/Crm/2003/05/research_notes/MI_CR_XDL_05_01_03_1.asp - 17k
Summary: IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements for technology support should no longer be IT's pro

A CRM System Needs A Data Strategy
by David McNamara
... Introduction. An underutilized customer relationship management (CRM) system - or
one that cannot match its owner's expectations - will reflect poorly on both ...
http:/.../Research/ResearchHighlights/ExecutiveView/2003/07/research_notes/TN_EV_XDM_07_03_03_1.asp - 16k
Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

Customer Relationship Management Showdown: Microsoft Dynamics CRM ...
by Larry Blitz
... Introduction. ... and customer retention are the lifeblood of any organization, we thought
we’d take a closer look at three of the leading mid-market CRM solutions ...
http:/.../Research/ResearchHighlights/CRM/2008/01/research_notes/VS_CR_LB_01_30_08_1.asp - 11k
Summary: For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given

Customer Relationship Management Showdown: Microsoft Dynamics CRM ...
by Larry Blitz
... Introduction. ... and customer retention are the lifeblood of any organization, we thought
we’d take a closer look at three of the leading mid-market CRM solutions ...
http:/.../Research/ResearchHighlights/CRM/2008/09/research_notes/VS_CR_LB_09_29_08_1.asp - 11k
Summary: For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given

Scala and Microsoft Become (Not So) Strange CRM Bedfellows
by P.J. Jakovljevic
... The market has been well aware of the magnitude that Microsoft has placed on its
CRM product introduction, whose general availability happened in January ...
http:/.../Research/ResearchHighlights/Erp/2003/08/news_analysis/NA_ER_PJ_08_28_03_1.asp - 16k
Summary: The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to hel

If There's One Thing CRM Tells Us: Don't Do PLM the Same Way
by David Smith
... 1. Introduction: What Has CRM Got to Do with PLM? 2. Challenge 1: Understand the
Importance of Integration. ... Introduction: What Has CRM Got to Do with PLM? ...
http:/.../Research/ResearchHighlights/PLM/2005/11/research_notes/MI_PL_XDS_11_25_05_1.asp - 21k
Summary: Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the 'ifs' and 'hows' of PLM investment.

Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed ...
by Randy Garland
... Introduction. There are a LOT of CRM vendors. If you count the pure-play
Integrated CRM vendors and niche, or, fill-the-cracks vendors ...
http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_05_01_1.asp - 17k
Summary: When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications that must be integrated? This article compares the




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