TEC Products

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Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions ... strong presence in the Benelux countries (ie, Belgium, Netherlands, Luxembourg) and Spain ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug