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Las redes sociales que han puesto CRM de cabeza
by Wayne Thompson
... 60 países. Escribe artículos para publicaciones como CRM Magazine,
SearchCRM.com, CRMGuru y The New York Times. También es fundador ...
http:/.../es/Research/ResearchHighlights/CRM/2007/10/research_notes/es/PC_CR_WT_10_24_07_1.asp - 17k
Summary: Wayne Thompson, director de investigación de TEC, charla con Paul Greenberg, autor y experto en gestión de las relaciones con los clientes, sobre las últimas tendencias, las industrias que pueden aprovechar mejor las redes sociales y los factores que impiden que otras empresas aprovechen esta nueva te

Social Networks: How They're Turning CRM Upside Down
by Wayne Thompson
... 60 countries. He regularly writes for publications such as CRM Magazine,
SearchCRM.com, CRMGuru, and The New York Times. Paul is ...
http:/.../Research/ResearchHighlights/CRM/2007/10/research_notes/PC_CR_WT_10_24_07_1.asp - 18k
Summary: Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the case with Procter & Gamble, developing their own social n

Applying the Power of Social Networks to Customer Relationship ...
by Wayne Thompson
... 60 countries. He regularly writes for publications such as CRM Magazine,
SearchCRM.com, CRMGuru, and The New York Times. Paul is ...
http:/.../Research/ResearchHighlights/CRM/2007/09/research_notes/PC_CR_WT_09_19_07_1.asp - 19k
Summary: Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are a

El poder de las redes sociales y la gestión de las relaciones con ...
by Wayne Thompson
... 60 países. Escribe regularmente para publicaciones como CRM Magazine,
SearchCRM.com, CRMGuru y The New York Times. También es ...
http:/.../es/Research/ResearchHighlights/CRM/2007/09/research_notes/es/PC_CR_WT_09_19_07_1.asp - 19k
Summary: La gestión de las relaciones con los clientes (CRM) está dejando de tratarse de la gestión de los clientes y se está convirtiendo en un modelo de participación de los clientes. Existen varias redes sociales en las cuales los clientes pueden convertirse en partidarios en lugar de objetivos, y hay otr

CRM ROI: Creating a Business Case
by Tom Pisello
... Over Budget and behind schedule According to CIO magazine, 49 percent of CRM projects
are now targeted for completion in less than 12 months, and 70 percent ...
http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 15k
Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.

salesforce.com
... PC Magazine awarded salesforce.com with their coveted Editor's Choice award for
CRM applications and rated salesforce.com's service worthy of five out of five ...
http://www.technologyevaluation.com/showcases/technology-Directory/D/9478/salesforce-com.html - 11k - 2008-09-01

Customer Relationship Management (CRM):Salesforce.com SalesForce. ...
... Saleforce.com products have won several awards, including InfoWorld Technology of
the Year for CRM in 2004 and 2005, and PC Magazine Editors' Choice Award for ...
http:/.../Customer-Relationship-Management-CRM/Salesforce-com-SalesForce-com-Enterprise-Edition.html - 4k - 2008-08-21

Why CRM Is So Hard and What To Do About It: Data is key to making ...
by Barry Briggs
... For example, as reported in a recent special report on CRM published in Computerworld
magazine, Mazda USA wanted to tie together profiles on car owners ...
http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_XBB_12_25_02_1.asp - 13k
Summary: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

RTI's CRM Applications Rivals The Major League Providers
by Kevin Ramesan
... The RTI CRM product line combines front office functionalities covering areas ... recently
added Harris/Baseview Publishing (technology for magazine and newspaper ...
http:/.../Research/ResearchHighlights/Crm/2003/08/research_notes/VN_CR_KR_08_15_03_1.asp - 12k
Summary: Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales and marketing. Recently TEC interviewed Michel P.Mallen, RTI

CRM, Success, and Best Practices: A Wake Up Call Part One ...
by Glen S. Petersen
... A summary of this study was published in Customer Relationship Management magazine
(July 2004). The study identified five key drivers of CRM success: ...
http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k
Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly de

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