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Customer Relationship Management (CRM) Evaluation Center
http://crm.technologyevaluation.com/
Customer Relationship Management (CRM) Software Evaluation Reports
http://rfp.technologyevaluation.com/rfi.asp?catid=CRM
Customer Relationship Management (CRM) RFP Templates
http://rfp.technologyevaluation.com/store.asp?catid=2

The Customer Relationship Management Vision: It Starts with ...
by Michael Chuchmuch
... The vision that drives the CRM program must embrace the picture of a new,
enhanced customer experience—that is, a new relationship. ...
http:/.../Research/ResearchHighlights/CRM/2008/10/research_notes/TU_CR_XMC_10_13_08_1.asp - 24k
Summary: An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and relationships.

The Customer Relationship Management Vision: It Starts with ...
by Michael Chuchmuch
... The vision that drives the CRM program must embrace the picture of a new,
enhanced customer experience—that is, a new relationship. ...
http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_XMC_12_19_07_1.asp - 23k - 2007-12-19
Summary: An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and relationships.

Customer Relationship Management Strategies Part One: Changing ...
by Mike Holland and Trinh Abrell
... That is to say, try to differentiate the effect of your CRM program from other
influences, such as new technology or market conditions. ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_14_05_1.asp - 13k - 2005-02-14
Summary: Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success and full potential from their CRM system.

CRM, Success, and Best Practices: A Wake Up Call Part Two ...
by Glen S. Petersen
... Any CRM project that resembles an enterprise initiative requires the skill
and sophistication of program management. Change Management. ...
http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22
Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy

CRM: Creating a Credible Business Case and Positioning It with the ...
by Glen Petersen
... Assume that an organization has deployed CRM and has a reasonable assessment ... negative
contribution customers it is determined that a marketing program can be ...
http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09
Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

Will Sage Group Cement Its SME Leadership with ACCPAC and Softline ...
by P.J. Jakovljevic
... committed to providing enhancement solutions or customizing ACCPAC CRM for specific
industries since the ACCPAC CRM Development Partner Program was launched in ...
http:/.../Research/ResearchHighlights/Erp/2004/06/research_notes/EN_ER_PJ_06_03_04_1.asp - 22k - 2004-06-03
Summary: Businesses wary of larger initial upfront investments can start with an easily affordable subscription at ACCPACcrm.com and have the knowledge that any investments in their data, customizations, and training are fully protected should they later need or want to move their solution on-premises.

Mid-Market ERP Vendors Doing CRM & SCM In A DIY Fashion Part 1 ...
by P.J. Jakovljevic
... supplier and prospect relationships, marketing campaigns, sales opportunities as
well as service contracts and incidents within a single, CRM/SRM program. ...
http:/.../Research/ResearchHighlights/Erp/2002/04/news_analysis/NA_ER_PJ_04_19_02_1.asp - 18k - 2002-04-19
Summary: While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002 will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract the onslaught by Tier 1 vendors and mid-market juggern

Onyx Thinks ASP Opportunities Are A Gem
by L. Talarico
... Mid-market firms looking to use an ASP for their operational CRM needs should certainly
consider the service options available in the Onyx ASPiN program. ...
http:/.../research/researchhighlights/ecommerce/2000/10/news_analysis/na_ec_ljt_10_18_00_1.asp - 11k - 2000-10-18
Summary: Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes forging quality relationships with a few ASPs.

Agile ERP Vendor Ditches a Microsoft Dynamics CRM Alliance for ...
... CRM service is offered only in the United States (US) and Canada, and is currently
available to a limited number of customers via the Early Access program. ...
blog.technologyevaluation.com/.../ - 49k - 2008-01-28

Best Software Delivers More Insights To Its Partners (As Well As ...
by P.J. Jakovljevic
... business. The CRM Solutions unit has re-packaged the SalesLogix QuickStart
Program, so partners can offer it to customers. Bundling ...
http:/.../Research/ResearchHighlights/Erp/2003/07/research_notes/EN_ER_PJ_07_24_03_1.asp - 18k - 2003-07-24
Summary: Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its strategy to prop itself up against the inevitable fac

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