Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newe (...)
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campaign management white paper:
Document Type: White Paper Description: With recent advancements, publishers and advertisers need to know ... and in the right place to achieve their campaign goals ...
Published:
2011-10-27
Excerpt related to
campaign management white paper:
... order such as an entire seasonal campaign (eg, the ... Management in corporate can track completion status and manage ... Instead of filling out a paper form, they can ...
Published:
2011-06-24
Excerpt related to
campaign management white paper:
... order such as an entire seasonal campaign (eg, Back to ... on mobile devices instead of on paper) and from ... a dozen or so retail workforce management (WFM) software ...
Published:
2011-06-07
Excerpt related to
campaign management white paper:
... and non-durables, such as batteries, paper products, and ... of rigid business processes introduced by management and informal ... for coming on TV Ad campaign is to ...
Published:
2011-04-14
Abstract:
To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data (...)
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campaign management white paper:
... Source: SAP. Document Type: White Paper Description: To realize the benefits of their investments in enterprise computing systems, organizations must have a ...
Published:
2011-03-16
Abstract:
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, (...)
Excerpt related to
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Even with the finest ... data integration, and other functions of enterprise information management (EIM) are ...
Published:
2011-03-16
Abstract:
To realize the benefits of their investments in enterprise computing systems, organizations must have a detailed understanding of the quality of their data—how to clean it and how to keep it clean. Those organizations that approach this issue strategically will be successful. But what goes into a data (...)
Excerpt related to
campaign management white paper:
Browse this free online library for the latest technical white papers, webcasts, and ... This paper from Business Objects, an SAP company, explores the strategy in ...
Published:
2011-03-16
Abstract:
Organizations today are looking for low-risk solutions that provide immediate value. This paper introduces a set of solutions that offers a range of processes to address major phases of the customer life cycle. These rapid deployment customer relationship management (CRM) solutions give companies a live, (...)
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campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Organizations ... This paper introduces a set of ... deployment customer relationship management (CRM) solutions ...
Published:
2011-03-15
Abstract:
Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow compa (...)
Excerpt related to
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Customer experience is now a ... zone and explore non-traditional customer relationship management (CRM) areas. ...
Published:
2011-03-15
Abstract:
Organizations today are looking for low-risk solutions that provide immediate value. This paper introduces a set of solutions that offers a range of processes to address major phases of the customer life cycle. These rapid deployment customer relationship management (CRM) solutions give companies a live, (...)
Excerpt related to
campaign management white paper:
... for the latest technical white papers, webcasts ... This paper introduces a set of solutions that ... rapid deployment customer relationship management (CRM) solutions ...
Published:
2011-03-15
Abstract:
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how t (...)
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campaign management white paper:
... Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention. Source: SAP. Document Type: White Paper Description: Customer ...
Published:
2011-03-14
Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses. This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. Know the value of the Extended (...)
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campaign management white paper:
... SumTotal Systems. Document Type: White Paper Description: Promoting ... Advertising Solutions, Affiliate Management, Campaign Management, Enterprise Marketing ...
Published:
2011-03-01
Excerpt related to
campaign management white paper:
... Microsoft has thus far made many promotional campaign attempts to ... doubled user adoption, improved reporting, reduced customer management inconsistencies, and ...
Published:
2011-01-13
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campaign management white paper:
... is very hard with their different margins, profit targets, management teams, etc ... of a challenge arises when the retailer has a promotional campaign planned with ...
Published:
2010-10-19
Excerpt related to
campaign management white paper:
... I recently unsubscribed from a Web site sending me white paper suggestions because ... As an example, KitKat launched a campaign in The Netherlands that started as ...
Published:
2010-09-30
Abstract:
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about cust (...)
Excerpt related to
campaign management white paper:
... Source: SAP. Document Type: White Paper Description: Marketing organizations are often ... Learn about customer relationship management (CRM) applications that can ...
Published:
2010-09-01
Excerpt related to
campaign management white paper:
... we have witnessed Infor’s aggressive advertising campaign against its ... planning (MRP), and related activities: purchasing, inventory management, sales, etc. ...
Published:
2010-08-26
Excerpt related to
campaign management white paper:
... business areas, which (incidentally) have many things in common: employees are a company’s internal customers, recruiting is campaign management for the ...
Published:
2010-07-30
Excerpt related to
campaign management white paper:
... Except for the ongoing vocal marketing campaign entitled “Down with Big ERP ... enterprise resource planning (ERP) products to warehouse management systems (WMS ...
Published:
2010-07-30
Abstract:
Read this SaaS buyer's guide for wholesale and distribution. Learn more about software as a service benefits. Free download. SaaS, despite its phenomenal popularity, is certainly not one-size-fits-all. You need to consider decision criteria such as fit, return on investment, and risk. Learn how SaaS works (...)
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campaign management white paper:
Read this SaaS buyer's guide for wholesale and distribution. Learn more about software as a service benefits. Free download. SaaS, despite its phen...
Published:
2010-06-29
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