Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Retention efficiency is a measurement of how well a company creates repeat ... the newest tool—and the latest buzzword—is market resource management (MRM). ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... actual investments and provides the solution its expected MRM qualification ... enterprise oriented high priced solution, the Indianapolis based company provides a ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic ... Aprimo pioneered the concept of marketing resource management (MRM), which centers on tracking ... To date, the company seems to be successful, as it boasts the ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 15k Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

Boeing Expands Baan Licensing Deal

by P.J. Jakovljevic ... Define and Control Airplane Configuration/Manufacturing Resource Management" (DCAC/MRM). ... to its customers," said Mary Coleman, chairman and CEO, Baan Company. ... http:/.../Research/ResearchHighlights/BusinessApplications/1999/12/news_analysis/NA_BA_PJ_12_22_99_2.asp - 6k Summary: On December 16, Netherlands-based Baan Co. said the Boeing Co. has signed an enterprise-wide licensing deal that could expand its use of Baan's business applications.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... CRM entails all aspects of interaction a company has with its customer ... automation is the emergence of the marketing resource management (MRM) pioneered by ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Advancing the Art of Pricing with Science

by P.J. Jakovljevic ... is in a competitive situation and prices drop, the company must match ... an academic approach to optimization called market response modeling (MRM) requires data ... http:/.../Research/ResearchHighlights/CRM/2007/05/research_notes/TU_CR_PJ_05_23_07_1.asp - 20k Summary: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

Flexible Customer Data Integration Solution Adapts to Your ...

by Lyndsay Wise ... organization's customer-related data does not affect a company's bottom line ... Master Identity, through its Master Reference Manager™ (MRM), identifies entities ... http:/.../ResearchHighlights/BusinessApplications/2007/03/research_notes/PN_BI_LW_03_23_07_1.asp - 16k Summary: Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes

Software Evaluation Reports By Categories

... and marketing resources (sometimes referred to as marketing resource management or MRM). ... database and user-level tools in order for a company to optimize its ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04

Software Evaluation Reports By Categories

... and marketing resources (sometimes referred to as marketing resource management or MRM). ... database and user-level tools in order for a company to optimize its ... http://rfp.technologyevaluation.com/rfi.asp?catid=-1 - 52k - 2007-12-04