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Customer Relationship Management (CRM) Software Evaluation Reports
http://rfp.technologyevaluation.com/rfi.asp?catid=CRM
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http://crm.technologyevaluation.com/
Customer Relationship Management (CRM) RFP Templates
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顧客関係管理(CRM)とは何なのか、なぜ要るのか
by Glen Petersen
... Customer relationship management (CRM) 1 , a concept that has been around since
the mid 90s, has its roots in the technology of sales automation 2 and call ...
http:/.../ja/Research/ResearchHighlights/CRM/2008/04/cmt/research_notes/ja/MI_CR_XGP_11_08_04_1.asp - 19k
Summary: 顧客関係管理(CRM)とは90年代半ばから使われるようになった概念で、販売現場のデータとコールセンターが入力したデータを一括統合すれば、顧客対応が良くなり売り上げが伸びるのではという発想です。インターネット技術

CRM: Creating a Credible Business Case and Positioning It with the ...
by Glen Petersen
... The End Game. There is a strong intuitive appeal to the concept of CRM. It
is hard to deny that organizations need to better understand ...
http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09
Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

Difficult Conversations: Discussing CRM with Your CEO Part Two ...
by Glen S. Petersen
... The Dilemma. From an organizational perspective, CRM is a disruptive concept,
and it is expensive to deploy and support. Senior management ...
http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 22k - 2006-11-24
Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

CRM: What Is It and Why Do It? Part One: Historical Background
by Glen Petersen
... Customer relationship management (CRM), a concept that has been around since the
mid 90s, has its roots in the technology of sales automation and call center ...
http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08
Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Generating Revenue from Service
by Steve Downton
... can't sell. By applying the true concept of a CRM solution, such rigid
demarcations do not need to apply. This is shown schematically ...
http:/.../Research/ResearchHighlights/Crm/2003/07/research_notes/MI_CR_XSD_07_10_03_1.asp - 15k - 2003-07-10
Summary: A CRM solution, to be successful, has to support cross-business processes and a number of operations within the business, from Marketing to Service, including Sales. This integration of what, historically, has been treated as very separate parts of the organization, provides the opportunity to rethink e

Should Your Software Selection Process Have a Proof of Concept? ...
by Robert Rudd
... There are a number of advantages to the proof of concept (POC) for ... as sales force
automation (SFA) within a customer relationship management (CRM) suite tend ...
http:/.../ResearchHighlights/TechnologySelections/2004/07/research_notes/TU_TS_XRR_07_13_04_1.asp - 10k - 2004-07-13
Summary: A proof of concept (POC) should be completed as part of the selection process when the risk of project failure is comparatively high. Risk can be measured by two key variables. These variables are complexity of requirements and level of expertise of the selection/implementation team. The more complex the

Customization Drives Complexity - Why It's Hard to Design, Sell ...
by Jim Brown
... Responsiveness in generating quotes is now expected, and automation of configured
quotes and sales orders is not a new concept < CRM For Complex Manufacturers ...
http:/.../Research/ResearchHighlights/Erp/2003/09/research_notes/TU_ER_XJB_09_09_03_1.asp - 19k - 2003-09-09
Summary: It seems counterintuitive, but the process of selling, designing, and producing what appear to be

PowerCerv Finally Overpowered By The '02 Hurricane Season Part 2 ...
by P.J. Jakovljevic
... knowledge data repository that supports PowerCerv Integrated Enterprise Response
concept by providing visualization of workflow processes between CRM, ERP, APS ...
http:/.../Research/ResearchHighlights/Erp/2002/10/news_analysis/NA_ER_PJ_10_29_02_1.asp - 16k - 2002-10-29
Summary: Although ASA seems to have obtained an intriguing complementary product offering and a modest client base for almost next-to-nothing cost, it has to quickly articulate a clear and assuring message to the market that it can and will execute a strategy for enhancing PowerCerv product lines for a foreseeabl

The Lexicon of CRM - Part 2: From J to Q
by Randy Garland
... See the article CRM and Technological Solutions: Be the Customer for more in ... and
storage performance and capacity bottlenecks, are turning to this concept of QoS ...
http:/.../Research/ResearchHighlights/Crm/2001/10/research_notes/TU_CR_RGG_10_19_01_1.asp - 20k - 2001-10-19
Summary: C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM.

Saba University: What a Concept! » The TEC Blog
Discussing Enterprise Software and Selection.
blog.technologyevaluation.com/blog/2008/08/08/saba-university-what-a-concept/ - 35k - 2008-08-08

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