Consultant PR

Branding and Positioning What's the Difference? And Can You Afford ...

by Lawson Abinanti ... Engaged a naming consultant to help develop a new naming framework based on the new ... I'd argue that when I hear an advertising agency or a PR firm talk so ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/12/research_notes/MI_EV_XLA_12_16_03_1.asp - 14k - 2003-12-16 Summary: Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

Branding and Positioning: What’s the Difference? And Can You ...

by Lawson Abinanti ... Engaged a naming consultant to help develop a new naming framework based on the new ... I'd argue that when I hear an advertising agency or a PR firm talk so ... http:/.../Research/ResearchHighlights/ExecutiveView/2004/11/research_notes/MI_EV_XLA_11_26_04_1.asp - 15k - 2004-11-26 Summary: Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

PSA -- Still An Evolving Market

by P.J. Jakovljevic ... consulting outlets are forced to justify the utilization of every individual consultant. ... even try to boost their marketing, advertising and PR expenditure in ... http:/.../Research/ResearchHighlights/Crm/2003/12/research_notes/TU_CR_PJ_12_27_03_1.asp - 25k - 2003-12-27 Summary: What started out as a set of applications to better manage customers' projects, astutely allocate staff and monitor their utilization rates has become an important foundation for coordinating a full range of business activities amongst increasingly virtual teams both within and outside the four-walls.

Job Scheduling Maze in Distributed IT Landscapes – Part 1 » The ...

... I was recently asked by one of my industry contacts (working for a PR agency) whether ... as a Baan (now Infor ERP LN) and SAP R/3 functional consultant, I vaguely ... blog.technologyevaluation.com/.../2008/11/18/job-scheduling-maze-in-distributed-it-landscapes-–-part-1/ - 46k - 2008-11-18

Project-oriented versus Generic GL-oriented ERP/Accounting Systems

by P.J. Jakovljevic ... resources to plan, establish budget at resource level, add consultant and expenses ... may even try to boost their marketing, advertising, and PR expenditures in ... http:/.../Research/ResearchHighlights/ERP/2008/09/research_notes/TU_ER_PJ_09_24_08_1.asp - 14k Summary: Caught between big-vendor ERP offerings requiring heavy customization, and off-the-shelf project management solutions that are easily outgrown, project-oriented organizations have special accounting needs. Find out more about those needs, along with recommendations for what solutions you should be taking

Project-Oriented Versus Generic GL-Oriented ERP/Accounting Systems

by P.J. Jakovljevic ... resources to plan, establish budget at resource level, add consultant and expenses ... may even try to boost their marketing, advertising, and PR expenditures in ... http:/.../Research/ResearchHighlights/Erp/2005/01/research_notes/TU_ER_PJ_01_22_05_1.asp - 15k - 2005-01-22 Summary: Project-oriented organizations have many project-specific business and accounting requirements often in compliance with complex industry-specific and regulatory requirements. Generic GL-oriented accounting systems have not been designed with project phases, work breakdowns or detailed time capturing in m

Yantra - Leader in Distributed Order Management, But Wait There’ ...

by Olin Thompson and PJ Jakovljevic ... He has over 14 years of manufacturing industry experience, including several years as a power user of IT/ERP, as well as being a consultant/implementer and ... http:/.../Research/ResearchHighlights/Scm/2002/07/research_notes/VN_SC_XOT_07_17_02_1.asp - 15k - 2002-07-17 Summary: Yantra appears to be ahead of the pack in applications for distributed order processing and related needs, but it is far from a household name. For Yantra to progress to the position in the market justified by its product offerings, marketing gaps need to be addressed.

User Recommendations for Pricing Management

by Olin Thompson and PJ Jakovljevic ... has nearly twenty years of manufacturing industry experience, including several years as a power user of IT/ERP, as well as being a consultant/implementer and ... http:/.../Research/ResearchHighlights/ERP/2006/05/news_analysis/NA_ER_XOT_05_05_06_1.asp - 18k - 2006-05-05 Summary: Price management might improve revenue (by a few percent) and gross margin (even by an umpteen percent), but the truly amazing benefits should only come when price management is integrated with appropriate cost information and demand management.

Back to the Future: Olde JWT Comes Back and Agency.com Feels the ...

by R. Krause ... Imagio that provides traditional and online advertising, marketing, PR and branding ... However, be aware also that consultant organizations consider it fair game ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/research_notes/EN_EC_ESR_08_16_00_1.asp - 17k - 2000-08-16 Summary: When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't u