Remember The Story About The Secret Cookie Recipe? Looks Like It ...

by D. Geller ... ÿþ Remember The Story About The Secret Cookie Recipe? Looks Like It's Been Patented D. Geller - January 1, 2003. ... Not everyone takes this position, of course. ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/01/research_notes/TU_EV_DPG_01_01_03_1.asp - 11k Summary: A patent has been issued on a technique for sharing cookie information between different domains. Why?

Yet Another Crumby Cookie Story

by D. Geller ... What's the story? ... Interhack of course has a valid point that some technologies can be misused. Indeed, we can be sure that they will be misused. ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_08_00_1.asp - 10k Summary: Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week. Serve with crow.

E-learning Course Design

by Don McIntosh, Ph.D ... and objectives have been analyzed, the next step is course design ... Some examples of such strategies include story telling, sequential, competency-based, criterion ... http:/.../Research/ResearchHighlights/learningManagement/2006/02/research_notes/MI_EL_DM_02_23_06_1.asp - 23k Summary: This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.

CIO Horror Stories and What They Mean For Vendors

by Olin Thompson ... With each horror story, we are certain that the vendors in question have a very different story; however, it would be wise ... Of course not, many companies do it. ... http:/.../Research/ResearchHighlights/CRM/2006/07/research_notes/MI_EV_XOT_07_03_06_1.asp - 12k Summary: Customers and vendors do not always see eye to eye as illustrated in the following horror stories about how customers have been treated by vendors. The vendors did the opposite of selling; they pushed these companies away.

How to Serve an Ad

by D. Geller ... considerations; of course the program would have to be made more powerful so that it could make use of the information. As an example, when the lead story is ... http:/.../Research/ResearchHighlights/eCommerce/1999/10/research_notes/TU_EC_DPG_10_99_1.asp - 13k Summary: Presents an overview of the basic technology used in all ad-serving solutions.

The Store of the Future

by Ann Grackin ... The big disappointment was the RFID story. Of course, every one had an inbound/outbound display. Watch my reader beep as the product goes by. ... http:/.../Research/ResearchHighlights/Scm/2004/02/research_notes/EN_SC_XAG_02_12_04_1.asp - 12k Summary: The big hit of the National Retail Federation show was the Metro Group's Store of the Future. The budget for this extravaganza - it appears to have been underwritten by some of the biggest technology firms in the world.

Getting Management to Buy-in on Positioning

by Lawson Abinanti ... statement (twelve words or less) and three supporting benefit statements that unfolded the story in more detail. ... Of course, some went more smoothly than others ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/06/research_notes/MI_EV_XLA_06_25_05_1.asp - 18k Summary: Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

They Can Run, But You Can’t Hide

by D. Geller ... TEC of course has no comment one way or the other about the propriety of the ... Despite the e-mail flurry, the story has not captured many headlines (even on the ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_22_00_1.asp - 7k Summary: Politicians are reputedly experts at reinterpreting past statements in the face of current realities. A minor flap about one of them reveals a new way that the Web may impact politics (and business).

Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed ...

by Randy Garland ... Every vendor, of course, has their own opinion. And, of course, we have ours. ... Technologies, or partial-story vendors such as Kana or eGain. ... http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_05_01_1.asp - 17k Summary: When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications that must be integrated? This article compares the

The Demo Crime Files!

by Bob Riefstahl ... Can you relate to this story? ... Many of our customers think this is the feature that makes our software better than all the others!" Of course, Bill is thinking ... http:/.../Research/ResearchHighlights/ExecutiveView/2008/01/research_notes/MI_EV_XRF_01_23_08_1.asp - 18k Summary: This article is part of the continuing education all software demonstrators need to ensure their fundamental skills remain sharp. It points out three common “crimes” made in demonstrations, how to recognize them, and suggests alternative approaches.