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Results 1 - 10 of about 491 for Customer Acquisition Costs. Search took 0.09 seconds.

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Are ERP Consolidators ("Assemblers") Really Running Out of Steam ...
... to maintain for not only the customer, but also ... profitably (as opposed to just grow
at all costs). ... better operating approaches as well as acquisition bolt-ons. ...
blog.technologyevaluation.com/.../are-erp-consolidators-assemblers-really-running-out-of-steam-vc-dough/ - 40k - 2008-03-25

What's in a Name? or Enterprise Systems' Reincarnations (Part I) ...
... including high-fit software, unsurpassed customer care, and efficient ... Consona’a
acquisition strategy is based on the ... model of driving down costs while driving ...
blog.technologyevaluation.com/.../2007/12/11/whats-in-a-name-or-enteprise-systems-reincarnations-part-i/ - 57k - 2007-12-11

A CRM System Needs A Data Strategy
by David McNamara
... will feed back into the acquisition cycle to trim marketing costs and/or increase
success rates. Analyze the trends in the length of customer relationships to ...
http:/.../Research/ResearchHighlights/ExecutiveView/2001/01/research_notes/TN_EV_XDM_01_18_01_1.asp - 16k - 2001-01-18
Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

A CRM System Needs A Data Strategy
by David McNamara
... will feed back into the acquisition cycle to trim marketing costs and/or increase
success rates. Analyze the trends in the length of customer relationships to ...
http:/.../Research/ResearchHighlights/ExecutiveView/2003/07/research_notes/TN_EV_XDM_07_03_03_1.asp - 16k - 2003-07-03
Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

A CRM System Needs A Data Strategy
by David McNamara
... will feed back into the acquisition cycle to trim marketing costs and/or increase
success rates. Analyze the trends in the length of customer relationships to ...
http:/.../Research/ResearchHighlights/ExecutiveView/2001/01/research_notes/TN_EV_XDM_01_18_01_1.asp - 16k - 2001-01-03
Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

Trends in Delivery and Pricing Models for Enterprise Applications ...
by P.J. Jakovljevic
... By purchasing a software service (as opposed to purchasing a software license),
the customer has little or no up-front acquisition costs, no hardware or ...
http:/.../Research/ResearchHighlights/Erp/2005/03/research_notes/TN_ER_PJ_03_30_05_1.asp - 20k - 2005-03-30
Summary: The licensing and delivery of enterprise software products is undergoing a fundamental shift from traditional up-front fees to incremental, per-transaction, and even success-based pricing.

Marketing Automation: Coming of Age Slowly
by P.J. Jakovljevic
... A more effective customer acquisition, owing to extremely focused ... data to continually
fine-tune customer segments and ... campaigns and to manage the costs of all ...
http:/.../Research/ResearchHighlights/Crm/2003/06/research_notes/TU_CR_PJ_06_20_03_1.asp - 23k - 2003-06-20
Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Marketing Automation: Coming of Age Slowly
by P.J. Jakovljevic
... A more effective customer acquisition, owing to extremely focused ... data to continually
fine-tune customer segments and ... campaigns and to manage the costs of all ...
http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15
Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

New Vendor Acquisition Strategies in the Enterprise Applications ...
by P.J. Jakovljevic
... be in the early 2000s, due to the increased costs of install base acquisition. Namely,
while the vendor has paid on average $37,000 (USD) per customer for its ...
http:/.../Research/ResearchHighlights/ERP/2006/04/research_notes/EN_ER_PJ_04_26_06_1.asp - 31k - 2006-04-26
Summary: The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.

Do We Already Know Whether You re Going To Read This Article?
by D. Geller
... patterns in long-term behavior. According to SLP InfoWare, an ISP's acquisition
costs for a new customer can be as high as $400 each. ...
http:/.../Research/ResearchHighlights/eCommerce/2000/05/news_analysis/NA_EC_DPG_05_24_00_1.asp - 8k - 2000-05-24
Summary: SLP InfoWare announced a product that can predict which of an ISP s customers are likely to leave.

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