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Customer Relationship Management Article


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customer-relationship-management
A Customer Relationship Management (CRM) software system covers the range of interaction a company has with its current, or potential customers. Its functionality can include marketing automation, sales force automation, help desk, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria. (customer-relationship-management)


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TEC: Customer Relationship Management (CRM) Evaluation Center
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A Lexicon for Customer Relationship Management Success
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Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best men

Integrating Customer Relationship Management through Software As A ...
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Summary: The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very differen

A Lexicon for Customer Relationship Management Success
by Glen Petersen
... The second article was based on a survey of chief executive officers ... an integrated
set of capabilities and the phrase customer relationship management became a ...
http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XGP_03_08_06_1.asp - 29k - 2006-03-08
Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best men

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Summary: The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

Customer Relationship Management and Social Networks—They're ...
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Summary: No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a company's customer relationship management platform are powerful tools that can ultimately improve its products.

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Marquee Vendors Partner for Deepening Inherent CRM and BI Links
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Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il




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