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Customer Relationship Management (CRM) Evaluation Center http://crm.technologyevaluation.com/ Customer Relationship Management (CRM) Software Evaluation Reports http://rfp.technologyevaluation.com/rfi.asp?catid=CRM Customer Relationship Management (CRM) RFP Templates http://rfp.technologyevaluation.com/store.asp?catid=2

CRM Analytics Brings More Profitability

by Kevin Ramesan ... Datamining or reporting, datamart or datawarehouse all come with empty database tables and ... of customer data represents the first step to a CRM analytics project ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_KR_12_21_02_1.asp - 9k Summary: Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.