Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... Product Definition and Market Impact. ... competition from both major CRM/ERP (enterprise resource planning) vendors and marketing analytics providers, pure ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Business Performance Management Basics: An Overview of Business ...

by Lyndsay Wise ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../ResearchHighlights/BusinessIntelligence/2007/12/research_notes/TU_BI_LW_12_21_07_1.asp - 45k - 2008-02-04 Summary: Business performance management (BPM) includes setting key performance indicators, using data mining to discover data patterns and using software to help drive business decisions and develop corporate strategy. For an organization, there are many benefits to implementing a BPM solution.

The Customer Relationship Management Vision: It Starts with ...

by Michael Chuchmuch ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_XMC_12_19_07_1.asp - 47k - 2008-02-01 Summary: An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It s all about people and relationships.

Bolstering the Call Center with Service Resolution Management ...

by P.J. Jakovljevic ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_14_07_1.asp - 50k - 2008-02-04 Summary: Integrated customer relationship management and call center solutions (sometimes referred to as service resolution management) have, despite initial glitches, reportedly helped some service companies realize remarkable returns on investment in addition to improved customer satisfaction rates.

A Positioning Process Helps Product Marketing Managers Do More

by Lawson Abinanti ... the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let's not forget about marketing, the lifeblood ... http:/.../Research/ResearchHighlights/PIM/2007/02/research_notes/MI_PI_XLA_02_12_07_1.asp - 14k - 2007-02-12 Summary: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and

Vendor Articulates Message and Vision for Product Lifecycle ...

by Michael Bittner ... and collaboration, correspond to their marketing themes. ... project planning, time and resource management, project execution ... SAP xApp Product Definition (SAP xPD ... http:/.../Research/ResearchHighlights/PLM/2006/04/research_notes/VN_PL_MB_04_21_06_1.asp - 16k - 2006-04-21 Summary: SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development lifecycles are shrinking, and managing the innovation process is becoming a broader requirement of manufacturers and retailers alike.

Knowledge Management: The Core of Service Resolution Management

by P.J. Jakovljevic ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_12_07_1.asp - 58k - 2008-01-25 Summary: Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible. Hence the need for knowledge management software, which helps companies segment and then distribute the information their customers want to know.

Integrating Customer Relationship Management and Service ...

by P.J. Jakovljevic ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_07_07_1.asp - 62k - 2008-02-04 Summary: The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

Software Selection Processes Accelerating Vendor Identification

by Jeff Gusdorf ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../ResearchHighlights/TechnologySelections/2008/01/research_notes/MI_TS_XJG_01_02_08_1.asp - 36k - 2008-02-04 Summary: Software selection is complex and time-consuming. Taking shortcuts or skipping steps in the process increases the risk of making the wrong choice. But attending a virtual trade show can accelerate the selection process, increase vendor interaction, and reduce this risk.

6 Specialists, 6 Industry Domains: Trends for 2008 and 2009

by Ver a Inoue ... of an enterprise application for enterprise resource planning (ERP ... Management faced with this situation must keep its ... Changes to data and data definition are to ... http:/.../Research/ResearchHighlights/HumanResources/2007/12/research_notes/TN_HR_VI_12_31_07_1.asp - 38k - 2008-02-04 Summary: In a survey on upcoming trends in employee management, the Learning Review asked six experts in six major industry domains one simple question: what do you think the main trends in [domain] will be for 2008 and 2009? Here are their answers.