Why CRM Is So Hard and What To Do About It: Data is key to making ...

by Barry Briggs ... and separate - databases: marketing, vehicle, service and warranty ... end user, and to maximize marketing opportunities ... is the underlying definition or description ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_XBB_12_25_02_1.asp - 13k Summary: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

CRM is Busting Out Of Its Britches: Operational, Analytical, and ...

by Randy Garland ... facilitate the daily tasks of the Service, Marketing, and Sales ... forces in the Field, both Sales and Service. ... a misnomer considering our global definition of CRM ... http:/.../Research/ResearchHighlights/Crm/2001/08/research_notes/TN_CR_RGG_08_27_01_1.asp - 17k Summary: Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more dif

Boosting the Bottom Line with Master Data Management

by Lyndsay Wise ... have a better, clearer, more recent definition of [customers ... companies reduce cost on customer service levels because ... from other sales and marketing systems in ... http:/.../ResearchHighlights/BusinessIntelligence/2007/10/research_notes/PC_BI_LW_10_03_07_1.asp - 18k Summary: You may not have heard of master data management (MDM), but it can help an organization cut costs while strengthening its sales and marketing efforts. Find out how MDM can help boost your company's bottom line in this latest podcast.

Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line

by Kevin Ramesan and Katarina Novatzki ... sales, marketing, and customer service components of ... in accounts, opportunities, marketing campaigns, and ... task creation to opportunity definition, the sales ... http:/.../Research/ResearchHighlights/Crm/2004/09/research_notes/PN_CR_KR_09_23_04_1.asp - 16k Summary: TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in a three-module structure that continues to compete in the demanding

RTI's CRM Applications Rivals The Major League Providers

by Kevin Ramesan ... Product Definition. ... niche position and to aggressively market its technology to any industry that requires service, helpdesk, marketing campaign, and ... http:/.../Research/ResearchHighlights/Crm/2003/08/research_notes/VN_CR_KR_08_15_03_1.asp - 12k Summary: Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales and marketing. Recently TEC interviewed Michel P.Mallen, RTI

The Role of Sales Training Requirements Definition and Requests ...

by Dave Stein and Al Case ... products or services, quality customer service, or brand ... Cost of Training: Why Requirements Definition Is Important. ... to a training company's marketing campaign. ... http:/.../Research/ResearchHighlights/HumanResources/2005/11/research_notes/EV_HR_XDS_11_04_05_1.asp - 22k Summary: The first step in choosing an effectiveness service provider (ESP) that best meets your company's needs is to develop a requirements definition. When used as a request for proposal, the requirements definition can be a powerful evaluation and negotiation tool.

CRM, Success, and Best Practices: A Wake Up Call Part One ...

by Glen S. Petersen ... for seven or eight years now, the exact definition has eluded the ... that address the functional needs of sales, marketing, customer service, help desk ... http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly de

Surado! A Rising Mid-market CRM Provider

by Kevin Ramesan ... 2. Product Definition and Market Impact. ... Surado's Web self-service module based on Microsoft .NET ... Beyond basic sales force and marketing automation functionality ... http:/.../Research/ResearchHighlights/Crm/2003/10/research_notes/VN_CR_KR_10_16_03_1.asp - 11k Summary: Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana,

Strategy: What Digital Business Service Providers Mean When They ...

by R. Krause ... Strategy Consulting Service Definition. ... Many Digital Business Service Providers (DBSPs) still use on ... the business, its branding, marketing, functional, technical ... http:/.../Research/ResearchHighlights/eCommerce/2000/10/research_notes/TU_EC_ESR_10_03_00_1.asp - 24k Summary: Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists. DBSP strategists take over where the traditional consult

Mid-Market ERP Vendors Doing CRM & SCM In A DIY Fashion Part 1 ...

by P.J. Jakovljevic ... a built-in Process Definition Language (PDL ... to employees and customers; Automate marketing campaigns; Schedule proactive service calls; Automatically ... http:/.../Research/ResearchHighlights/Erp/2002/04/news_analysis/NA_ER_PJ_04_19_02_1.asp - 18k Summary: While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002 will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract the onslaught by Tier 1 vendors and mid-market juggern