E Mail Marketing

New Product Delivers Spark to Online Marketing

by D. Geller ... Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and ... http:/.../Research/ResearchHighlights/eCommerce/2000/05/news_analysis/NA_EC_DPG_05_10_00_1.asp - 8k - 2000-05-10 Summary: Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

DoubleClick Merger Good News For Privacy Advocates?

by D. Geller ... The NetCreations business, PostMasterDirect.com, is a double opt-in e-mail marketing service. Visitors to the site select categories ... http:/.../Research/ResearchHighlights/eCommerce/2000/10/news_analysis/NA_EC_DPG_10_13_00_1.asp - 9k - 2000-10-13 Summary: DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out

BoldFish’s Opt-In E-Mail Delivery System ~ ‘Oh My That’s ...

by P. Hayes ... This coupled with another 500 Million wireless access users with the ability to reach their mailboxes remotely, makes e-mail marketing the wave of the future. ... http:/.../Research/ResearchHighlights/GroupwareMessaging/2000/09/research_notes/PN_GW_MPH_09_22_00_1.asp - 11k - 2000-09-22 Summary: BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.

Mail.com's Explosive E-Mail Growth

by P. Hayes ... approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million mark for weekly opt-in e-mail marketing opportunities. ... http:/.../Research/ResearchHighlights/GroupwareMessaging/2000/01/news_analysis/NA_GW_MPH_01_21_00_1.asp - 4k - 2000-01-21 Summary: By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

Essemble IT Solutions

... repository, document repository, document repository e-commerce, e-commerce, e-commerce e-mail marketing, e-mail marketing, e-mail marketing IT consulting, IT ... http://directory.technologyevaluation.com/profile.aspx?vid=9082 - 2k

Witty and viral marketing of enterprise applications? » The TEC ...

... and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed […]. ... Name: *E-mail (private): Web site: ... blog.technologyevaluation.com/blog/2007/11/13/witty-and-viral-marketing-of-enterprise-applications/ - 43k - 2007-11-13

A Customer Relationship Management Solution Aims To Cover all the ...

by Osman Baig and Shahid Hannan ... OTHER CRM-RELATED APPLICATION AREAS Includes e-mail marketing; relationship capital management; survey software; sales proposal software; product and price ... http:/.../Research/ResearchHighlights/CRM/2006/08/research_notes/PN_CR_OB_08_17_06_1.asp - 29k - 2006-08-17 Summary: Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... Campaign management and e-mail marketing functions were amongst the first modules for CRM vendors to include in their product offerings. ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Campaign management and e-mail marketing functions were among the first modules for CRM vendors to include in their product offerings. ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... when you are preparing your annual marketing plan, it may be helpful to add a column for the corresponding marketing collateral—brochures, e-mail campaigns, e ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_07_09_07_1.asp - 23k - 2007-07-09 Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.