ECRM Article
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Data Mining: The Brains Behind eCRM
| by Steve McVey |
... As a component of eCRM, data mining can aid marketing personnel by helping to ... Editor's
Note: This article has been modified from its original form since the ...
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| http:/.../ResearchHighlights/BusinessApplications/2000/11/research_notes/TU_BA_SRM_11_06_00_1.asp - 15k |
| Summary: Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool
for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden
truths.
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Advertising Online - A Guide to Successful Market Penetration Part ...
| by Deborah Kilpatrick |
... For example, if the user is searching for a specific ECRM solution, that ... This concludes Part
Two of a three-part article on successful online advertising. ...
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| http:/.../Research/ResearchHighlights/eCommerce/2002/12/research_notes/TU_EC_XDK_12_14_02_1.asp - 9k |
| Summary: Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
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Marketing and Intelligence, Together at Last
| by D. Geller |
... service for targeting web site content to unidentified visitors (see article, "Getting Strangers
... The move by eCRM firms to embrace ASP offerings is accelerating ...
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| http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_01_00_1.asp - 9k |
| Summary: Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
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Predictive Product Keeps Debtors’ Prison Empty
| by D. Geller |
... TEC article, "Do We Already Know Whether You're Going To Read This Article? ... The
more general e-commerce space, which already has a number of eCRM players, is of ...
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| http:/.../Research/ResearchHighlights/eCommerce/2000/07/news_analysis/NA_EC_DPG_07_26_00_1.asp - 10k |
| Summary: SLP InfoWare adds a module that identifies credit risks.
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CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2 ...
| by P.J. Jakovljevic |
... This is Part 2 of a 3-part article discussing the acquisition of interBiz by ... Suite for digital
web-based supply chain interaction); and BPCS eCRM (with Internet ...
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| http:/.../Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_29_02_1.asp - 13k |
| Summary: SSA GT believes it is on a path to regain a leading position in its target markets by solving industry-specific business challenges
and creating a heterogeneous application environment that works seamlessly with other back-office applications.
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Yet Another Crumby Cookie Story
| by D. Geller |
... TEC's April article Who's That Knocking On Your Web?) This is the same kind of analysis that
websites can perform on their own using a variety of eCRM packages ...
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| http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_08_00_1.asp - 10k |
| Summary: Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second
company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week.
Serve with crow.
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Nortel and Clarify: Was There Ever Synergy Enough to Support this ...
| by Randy Garland |
... Yet, according to John Geralds writing in an article for VNUNet.com recently ... turned themselves
into a self-proclaimed vendor of "complete eCRM solutions." In ...
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| http:/.../Research/ResearchHighlights/eCommerce/2001/07/research_notes/EN_EC_RGG_07_26_01_1.asp - 19k |
| Summary: Back in 1999, when Nortel was on a buying spree and reeling in record profits, it plunked down US$2.1 billion dollars for
Clarify Inc., a leader in the CRM space that was bringing in $250 million in revenues annually. Now, in July of 2001, with
Nortel expecting losses in the order of US$19.2 billion, Cl
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