Data Mining: The Brains Behind eCRM

by Steve McVey ... As a component of eCRM, data mining can aid marketing personnel by helping to ... Editor's Note: This article has been modified from its original form since the ... http:/.../ResearchHighlights/BusinessApplications/2000/11/research_notes/TU_BA_SRM_11_06_00_1.asp - 15k - 2000-11-06 Summary: Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden truths.

Advertising Online - A Guide to Successful Market Penetration Part ...

by Deborah Kilpatrick ... For example, if the user is searching for a specific ECRM solution, that ... This concludes Part Two of a three-part article on successful online advertising. ... http:/.../Research/ResearchHighlights/eCommerce/2002/12/research_notes/TU_EC_XDK_12_14_02_1.asp - 9k - 2003-01-12 Summary: Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

Marketing and Intelligence, Together at Last

by D. Geller ... service for targeting web site content to unidentified visitors (see article, "Getting Strangers ... The move by eCRM firms to embrace ASP offerings is accelerating ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_01_00_1.asp - 9k - 2000-08-01 Summary: Net Perceptions ties its own business intelligence package along with Angara s technology for improving conversion rates into a tidy ASP package.

Predictive Product Keeps Debtors Prison Empty

by D. Geller ... TEC article, "Do We Already Know Whether You're Going To Read This Article? ... The more general e-commerce space, which already has a number of eCRM players, is of ... http:/.../Research/ResearchHighlights/eCommerce/2000/07/news_analysis/NA_EC_DPG_07_26_00_1.asp - 10k - 2000-07-26 Summary: SLP InfoWare adds a module that identifies credit risks.

CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2 ...

by P.J. Jakovljevic ... This is Part 2 of a 3-part article discussing the acquisition of interBiz by ... Suite for digital web-based supply chain interaction); and BPCS eCRM (with Internet ... http:/.../Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_29_02_1.asp - 13k - 2002-04-29 Summary: SSA GT believes it is on a path to regain a leading position in its target markets by solving industry-specific business challenges and creating a heterogeneous application environment that works seamlessly with other back-office applications.

Yet Another Crumby Cookie Story

by D. Geller ... TEC's April article Who's That Knocking On Your Web?) This is the same kind of analysis that websites can perform on their own using a variety of eCRM packages ... http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_08_00_1.asp - 10k - 2000-08-08 Summary: Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week. Serve with crow.

Nortel and Clarify: Was There Ever Synergy Enough to Support this ...

by Randy Garland ... Yet, according to John Geralds writing in an article for VNUNet.com recently ... turned themselves into a self-proclaimed vendor of "complete eCRM solutions." In ... http:/.../Research/ResearchHighlights/eCommerce/2001/07/research_notes/EN_EC_RGG_07_26_01_1.asp - 19k - 2001-07-26 Summary: Back in 1999, when Nortel was on a buying spree and reeling in record profits, it plunked down US$2.1 billion dollars for Clarify Inc., a leader in the CRM space that was bringing in $250 million in revenues annually. Now, in July of 2001, with Nortel expecting losses in the order of US$19.2 billion, Cl