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Data Mining: The Brains Behind eCRM

by Steve McVey

... As a component of eCRM, data mining can aid marketing personnel by helping to ... Editor's
Note: This article has been modified from its original form since the ...

http:/.../ResearchHighlights/BusinessApplications/2000/11/research_notes/TU_BA_SRM_11_06_00_1.asp - 15k - 2000-11-06

Summary: Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden truths.

Advertising Online - A Guide to Successful Market Penetration Part ...

by Deborah Kilpatrick

... For example, if the user is searching for a specific ECRM solution, that ... This concludes
Part Two of a three-part article on successful online advertising. ...

http:/.../Research/ResearchHighlights/eCommerce/2002/12/research_notes/TU_EC_XDK_12_14_02_1.asp - 9k - 2003-01-12

Summary: Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

Marketing and Intelligence, Together at Last

by D. Geller

... service for targeting web site content to unidentified visitors (see article, "Getting
Strangers ... The move by eCRM firms to embrace ASP offerings is accelerating ...

http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_01_00_1.asp - 8k - 2000-08-01

Summary: Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

Predictive Product Keeps Debtors’ Prison Empty

by D. Geller

... TEC article, "Do We Already Know Whether You're Going To Read This Article? ... The more
general e-commerce space, which already has a number of eCRM players, is of ...

http:/.../Research/ResearchHighlights/eCommerce/2000/07/news_analysis/NA_EC_DPG_07_26_00_1.asp - 10k - 2000-07-26

Summary: SLP InfoWare adds a module that identifies credit risks.

CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2 ...

by P.J. Jakovljevic

... This is Part 2 of a 3-part article discussing the acquisition of interBiz by ... Suite
for digital web-based supply chain interaction); and BPCS eCRM (with Internet ...

http:/.../Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_29_02_1.asp - 12k - 2002-04-29

Summary: SSA GT believes it is on a path to regain a leading position in its target markets by solving industry-specific business challenges and creating a heterogeneous application environment that works seamlessly with other back-office applications.

Yet Another Crumby Cookie Story

by D. Geller

... TEC's April article Who's That Knocking On Your Web?) This is the same kind of analysis
that websites can perform on their own using a variety of eCRM packages ...

http:/.../Research/ResearchHighlights/eCommerce/2000/08/news_analysis/NA_EC_DPG_08_08_00_1.asp - 10k - 2000-08-08

Summary: Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week. Serve with crow.

Nortel and Clarify: Was There Ever Synergy Enough to Support this ...

by Randy Garland

... Yet, according to John Geralds writing in an article for VNUNet.com recently ... turned
themselves into a self-proclaimed vendor of "complete eCRM solutions." In ...

http:/.../Research/ResearchHighlights/eCommerce/2001/07/research_notes/EN_EC_RGG_07_26_01_1.asp - 19k - 2001-07-26

Summary: Back in 1999, when Nortel was on a buying spree and reeling in record profits, it plunked down US$2.1 billion dollars for Clarify Inc., a leader in the CRM space that was bringing in $250 million in revenues annually. Now, in July of 2001, with Nortel expecting losses in the order of US$19.2 billion, Cl

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1.	CRM Evaluation Center Jul 5, 2009 Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
2.	Do We Already Know Whether You’re Going To Read This Article? (3 Pages) by D. Geller May 24, 2000 Abstract : SLP InfoWare announced a product that can predict which of an ISP’s customers are likely to leave.
3.	Process Manufacturing Software: A Primer (8 Pages) by Joseph J. Strub Mar 20, 2004 Abstract : This article looks at ERP software with a very narrow focus, namely that of process manufacturing. Understanding the differences between process and discrete manufacturing can assist you in emphasizing and concentrating on those functions and features that matter most in the process world. This emphasis may clarify your choice of software or, more importantly, help you avoid being saddled with ill-fitting concepts and procedures. If you are a process manufacturing expert, you may find this article somewhat basic. However, for those of you just getting into a process manufacturing project or those thinking that process and discrete manufacturing, like the poetic line, 'a rose is a rose is a rose,' are the same, read on. For experts, feel free to disagree with my premises as your viewpoint would be of interest.
4.	Process Manufacturing Software: A Primer (8 Pages) by Joseph J. Strub Apr 21, 2003 Abstract : This article looks at ERP software with a very narrow focus, namely that of process manufacturing. Understanding the differences between process and discrete manufacturing can assist you in emphasizing and concentrating on those functions and features that matter most in the process world. This emphasis may clarify your choice of software or, more importantly, help you avoid being saddled with ill-fitting concepts and procedures. If you are a process manufacturing expert, you may find this article somewhat basic. However, for those of you just getting into a process manufacturing project or those thinking that process and discrete manufacturing, like the poetic line, 'a rose is a rose is a rose,' are the same, read on. For experts, feel free to disagree with my premises as your viewpoint would be of interest.
5.	Outsourcing Security Part 3: Selecting a Managed Security Services Provider (4 Pages) by Jim McLendon Apr 11, 2002 Abstract : As the final article in a three-part series on outsourcing security, the following article provides guidelines for selecting a dependable managed security services provider.
6.	The Web-based Sales Portal—A Catalyst for Business Transformation (4 Pages) by B.K. Mahesh and Noorani Subramanian Hariharan Aug 3, 2007 Abstract : A sales portal is one of many tools that can be used to help transform a business. In this article, key structural and functional elements as well as the advantages of implementing and effectively using a sales portal are discussed.
7.	The Seven Deadly Sins of Software Marketing (5 Pages) by Joseph J. Strub Jul 9, 2007 Abstract : Huge amounts of money are spent on marketing collateralﾗyou need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
8.	Is Your Enterprise Application on a Road to Nowhere? (4 Pages) by Dan Matthews Jun 27, 2007 Abstract : Consolidation is a well-documented trend and is to be expected in the market for enterprise applications. This article outlines the evolution of the enterprise software market. Specifically, it focuses on the revolutionary technology known as service-oriented architecture (SOA).
9.	Five Steps to Business Intelligence Project Success (2 Pages) by Jun 18, 2007 Abstract : Many business intelligence (BI) projects fall short of expectations. Unless organizations implement a methodology and benchmark other organizations' successes, BI implementations may fail to provide desired results. This article identifies five steps that organizations should take when implementing BI solutions.
10.	Are You Tuned into Radio Frequency Identification? (3 Pages) by Dylan Persaud Jun 15, 2007 Abstract : This article examines the organizational fit of radio frequency identification (RFID) and its technology's basic mechanics. Its prohibitive costs often account for the decision to not implement RFID. Yet some factors influencing adoption may shed new light on why RFID is important.

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