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Witty and viral marketing of enterprise applications? » The TEC ...
... we go to the virtual online, social-networking world (with viral marketing and
advertising at its core), we can even find attempts at humor in marketing ERP. ...
blog.technologyevaluation.com/blog/2007/11/13/witty-and-viral-marketing-of-enterprise-applications/ - 35k - 2007-11-13

Wireless Marketing - Vendors
... ActiveMedia Technology. ActiveMedia Technology Overview. Provide mobile marketing
technologies. ... Learn more. Category: Vendor. Learn more All Web ERP. ...
http:/.../showcases/technology-Directory/cat/87231-V/Wireless-Marketing.html - 6k - 2008-09-04

SSA GT Beefs Up BPCS V8 Through Partnerships' Spree Part 2: Market ...
by P.J. Jakovljevic
... install base content by offering them incremental value proposition extension through
its SSA GT Portfolio (aka 'Open eRP') marketing strategy - surrounding ...
http:/.../Research/ResearchHighlights/Erp/2002/01/research_notes/EN_ER_PJ_01_04_02_1.asp - 19k
Summary: SSA GT has mostly achieved its most imminent and important goal of enticing existing BPCS customer base to stay on their maintenance contracts. Vendors vying to be replacement solutions for the BPCS ERP system could be in for a bigger hurdle than expected.

Marketing Automation - Vars
... Our capabilities include: Sage Adonix X3 ERP Implementations Sage CRM Implementations
RFID .... Learn more. Category: Var. Learn more Vertical Marketing, Inc. ...
http://www.technologyevaluation.com/showcases/vars/cat/87138/Marketing-Automation.html - 5k - 2008-09-04

Salesboom Web-Based CRM, SFA & ERP Solutions
... Salesboom Web-Based CRM, SFA & ERP Solutions Overview. ... Marketing Automation: With
Salesboom’s customizable Campaign Management feature, you’ll be taking all ...
http:/.../showcases/technology-Directory/D/13674/Salesboom-Web-Based-CRM-SFA-ERP-Solutions.html - 9k - 2008-09-01

Personalized Marketing - Vendors
... ActiveMedia Technology. ActiveMedia Technology Overview. Provide mobile marketing
technologies. ... Learn more. Category: Vendor. Learn more All Web ERP. ...
http:/.../showcases/technology-Directory/cat/87145-V/Personalized-Marketing.html - 7k - 2008-09-04

ERP Getting a New Breath of Fresh Air in Europe
by P.J. Jakovljevic
... Also, while the vast majority of vendors have distanced themselves from using the
unpopular, outdated term ERP in their marketing campaigns, at the same time ...
http:/.../Research/ResearchHighlights/BusinessApplications/2000/08/news_analysis/NA_BA_PJ_08_04_00_1.asp - 9k
Summary: According to silicon.com, a leading European IT TV News Service, European companies are realizing the importance of customer oriented ERP applications and are set to dramatically increase their investment in related projects over the next two years.

Collaborative Commerce: ERP, CRM, e-Proc, and SCM Unite! A Series ...
by Randy Garland
... the company released the first version of its flagship product, IFS Applications,
primarily a non-GUI, ERP system. Its initial geographic marketing niche was ...
http:/.../Research/ResearchHighlights/Crm/2001/10/research_notes/TN_CR_RGG_10_22_01_1.asp - 19k
Summary: IFS arrived over five years ago on U.S. shores, with a Christmas-bag full of software components that run from the front-office to back-office and back again. They’re here to play, to get recognized, and win some big Collaborative Commerce engagements. We’ll see if they’ve got the stuff to do it.

CA Unloads interBiz Collection Into SSA GT's Sanctuary Part 2 ...
by P.J. Jakovljevic
... on keeping its large install base content by offering them incremental value
proposition extension through its SSA GT Open eRP marketing strategy - surrounding ...
http:/.../Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_29_02_1.asp - 12k
Summary: SSA GT believes it is on a path to regain a leading position in its target markets by solving industry-specific business challenges and creating a heterogeneous application environment that works seamlessly with other back-office applications.

An ERP Vendor Poised to Overtake the Services Market
by Predrag Jakovljevic and Judith Rothrock
... The giant ERP leaders have inflated buyer hope by heavily marketing the idea that
expensive and time-consuming migrations to their newest service-oriented ...
http:/.../Research/ResearchHighlights/ERP/2008/02/research_notes/PN_ER_PJ_XJR_12_17_07_1.asp - 17k
Summary: Companies in the services industry need both asset and field services management, but current integrated asset and field services maintenance systems often fail to meet these organization’s needs. However, enterprise resource planning vendor Agresso appears to have just the right solution.

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