Documents » gestion des prospects.
Abstract: Invensys must communicate its successes and strategy to the marketplace, and must aggressively invest in customer satisfaction, marketing, and sales. IPS must convince customers and
prospects that it is here to stay; while the functionally rich products are great advantages, many other considerations make some customers and
prospects perceive these solutions a risk.
PubDate: 5/14/2003
Abstract: While prospects often justify their purchases because you show them how your software solves their pain, they do not appreciate being told how bad they really operate. How can you be bold about your benefits and subtle about the prospects' pain.
Abstract: The Internet offers a wealth of information for buyers, who can window-shop from their desks. Power has shifted to buyers, who no longer need to rely on salespeople for information. But sales managers can use Sales 2.0 to tap into these new buying habits to instantly interact with prospects and provide personalized service. Find out how Sales 2.0 can help you instantly view and serve prospects entering your online store.
Abstract: Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each offering. Behind the scenes, these technologies can also record all prospect preferences to allow sales, marketing, advertising, and product development to benefit from more targeted offerings and personalized messaging, at greatly reduced costs.
Abstract: The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data quality can be a big challenge if you have up to 10 million prospect records in your customer relationship management (CRM) system. How can you ensure you select the right prospects? Find out how an enterprise information management (EIM) system can help.
Abstract: Engage announces a new service that lets advertisers target individual users.
Abstract: Despite the challenges, PeopleSoft has raised the bar in providing solutions for smaller enterprises, and Tier 2 and Tier 3 vendors might be in for a tough battle to defend their turf, especially as they are concurrently trying to expand and modernize their products with ever diminishing resources and wary prospects. PeopleSoft is undeniably a tenacious and persistent fighter able to endure the long hauls.
Abstract: SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.
Abstract: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Abstract: Users should welcome the prospects for better integration delivered by the new alliance but temper expectations with the realization that it may be merely a political move.
Abstract: What are the prospects of SSA GT, now that the revived ERP vendor has recently acquired interBiz with its plethora of application products from its long archrival as a Computer Associates' division? Will the
Abstract: Portals foster collaboration by making it easy for participants to access the system. As with any relatively new technology, prospects should kick the tires and take a test spin before buying.
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: With Integration Designer and Forecaster, FRx has taken critical steps forward in creating value for its customers and resellers. FRx should expend the marketing effort required to insure all its customers, prospects, and affiliates fully understand the value proposition of its products.
Abstract: MAPICS has recently departed from its traditional practice of 'pushing' the sale of the plethora of its components onto customers. Going forward, it will rather try to solve challenges for its customers and/or prospects in their quest of becoming world-class manufacturers.
Abstract: What are the prospects for SSA GT’s mostly iSeries-based empire in the making, now that the revived ERP vendor has recently acquired three former competitors with their plethora of application products, and that it does not seem to be nearing the satiation point yet?
Abstract: Sagent Technology has been hit with a class action complaint for violation of the Securities Exchange Act of 1934. According to the complaint, company officers misrepresented Sagent’s 1999 and 2000 sales prospects to give them time to sell over $8 million of their own stock. The officers sold their stock at prices as high as $27.875, but after the true revenue projections were revealed, the stock dropped as low as $7-7/32. Interestingly, both the Vice President of Sales and the Chief Financial Officer resigned after they received their millions of dollars in proceeds.
Abstract: As Inovis and QRS now review the prospects for their combined business, they might acknowledge expecting continued decline in the existing EDI-VAN component of the QRS business, which represents roughly $66 million (USD) in revenues over the past twelve months.
Abstract: A prospect is listening to many different people at the same time. While you are doing your best to influence the decision, the prospect sees you as only a single input to decision-making. Prospects listen to many, with each type of influence having a different degree of trust and therefore of influence. Understanding where you stand and how to influence the influencers can help you win.