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IBM
http://www.technologyevaluation.com/ppc/evaluation-erp.asp

Customer Data Integration: A Primer

by Lyndsay Wise

... Some key features of MRM are template-driven data models, rules-based modules that ...
IBM, with its acquisition of DWL on August 31, 2005, provides a real-time ...

http:/.../ResearchHighlights/BusinessIntelligence/2006/08/research_notes/TU_BI_LW_08_22_06_1.asp - 20k - 2006-08-22

Summary: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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