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Software Functionality Revealed in Detail
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 Impact of Technology on Marketing


The Impact of Demand-Driven Technology in the SCM Market: IBS
The integration solutions market will be an interesting area of growth. IBS has an attractive offer for companies with complex and expensive business software

Impact of Technology on Marketing  Impact of Demand-Driven Technology in the SCM Market: IBS Market Impact The Sweden-based enterprise resource planning (ERP) and supply chain management (SCM) provider International Business Systems (IBS) (XSSE IBS B), while currently not a uniformly well-known mid-market global vendor, seems to be poised to change that situation. As the ERP and SCM markets suffered throughout the dismal last several years, IBS also felt a pinch of flat revenues at nearly $350 million (USD), but remained mostly

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » Impact of Technology on Marketing

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Syspro Hatches 'Encore' IMPACT On SME Manufacturers. Part 2: Market Impact


While Syspro’s recent product release does not necessarily represent a major ground breaking, its broad and well-attuned offering for small enterprises should certainly give other incumbent players a run for their money.

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Telco Charged with Trickery on Technology


Bell Atlantic is charged with failing to fulfill promises to bring DSL and other high-speed Internet access to the home.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Engate Technology


Engate Technology is a provider of anti-botnet and e-mail security solutions.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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InetSoft Technology


Founded in 1996, InetSoft Technology Corporation provides business intelligence (BI) solutions and services to companies in a variety of industries. The InetSoft team hails from world-renowned organizations such as Bell Laboratories and Goldman Sachs. InetSoft's customer list includes companies in the entertainment, financial, health care, pharmaceutical, technology, and manufacturing industries, as well as local and national government organizations. InetSoft is headquartered in Piscataway, New Jersey (US).

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Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

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Technology Is My Partner


For AG & Co., embracing new technology was the only way to go if it wanted to continue increasing its revenues. Although it had purchased a new computer system back in 1986, the old software products it was using were non-integrated, making it difficult to keep track of engagements and billing. Billable time meant revenue, so AG & Co. opted to implement BillQuick, and has since reduced its overhead and increased profits.

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Changing the Face of Technology in Education: Funding Education-Not Technology


With tight budgets and spending restrictions affecting education, there has been increased interest in using a tool that has achieved significant success in the business world—customer relationship management (CRM) for schools. This approach involves taking a "customer-concentric" view to develop strategic plans. The key, however, is to take advantage of these capabilities without creating additional "information technology" overhead.

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