I-Impact

... I-Impact solutions help measure how effectively a company´s marketing campaigns drive responses, purchases, or customer satisfaction. ... http://www.technologyevaluation.com/showcases/technology-Directory/D/10339/I-Impact.html - 7k - 2008-10-01

brij

... ever greater value from their business technology platform. ... fuse our customers’ image and marketing messages into ... media in order to maximize impact and reach ... http://www.technologyevaluation.com/showcases/technology-Directory/D/13931/brij.html - 14k - 2008-10-01

What's Wrong with Application Software? It's the Economics

by Olin Thompson ... will take a significant investment in technology and in ... will not be sufficient, superior marketing is a ... The Economics Changes – How Does It Impact Our 'Rules ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/01/research_notes/TU_EV_XOT_01_30_03_1.asp - 18k - 2003-01-30 Summary: Enterprise architecture is a technology problem, not the business problem. The business problem is time, money, and quality. Focusing on modifications as an example, the reason that modifications are bad is that they take too long, cost too much, and often have quality issues.

What's Wrong with Application Software? It's the Economics

by Olin Thompson ... will take a significant investment in technology and in ... will not be sufficient, superior marketing is a ... The Economics Changes – How Does It Impact Our "Rules ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/01/research_notes/TU_EV_XOT_01_23_03_1.asp - 18k - 2003-01-23 Summary: Enterprise architecture is a technology problem, not the business problem. The business problem is time, money, and quality. Focusing on modifications as an example, the reason that modifications are bad is that they take too long, cost too much, and often have quality issues.

“B” Before “e” When Marketing to “C”

by D. Geller ... with a high profit direct marketing agency and ... about the efficacy of one technology over another ... where the infrastructure investment and impact are relatively ... http:/.../Research/ResearchHighlights/eCommerce/2000/05/news_analysis/NA_EC_DPG_05_15_00_1.asp - 9k - 2000-05-15 Summary: ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

The Impact of Demand-Driven Technology in the SCM Market: IBS

by P.J. Jakovljevic ... Market Impact. ... It is in this field that the new e-business technology has its ... The ASW CRM Sales and Marketing suite aims at supporting the entire customer ... http:/.../Research/ResearchHighlights/ERP/2005/09/research_notes/VN_ER_PJ_09_08_05_1.asp - 28k - 2005-09-08 Summary: The integration solutions market will be an interesting area of growth. IBS has an attractive offer for companies with complex and expensive business software at the group and headquarters level, wanting to lower costs and quicken implementation in their subsidiaries.

Technology Vendor--Can You Afford Credibility?

by Olin Thompson ... www.thecredibilityforum.com) shows that technology vendors are weak in understanding the impact credibility has ... with today's tightening marketing budgets, can ... http:/.../Research/ResearchHighlights/ExecutiveView/2004/04/research_notes/MI_EV_XOT_04_10_04_1.asp - 12k - 2004-04-10 Summary: For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These concepts are the basis for a seminar presented by Th

Technology Vendor - Can You Afford Credibility?

by Olin Thompson ... www.thecredibilityforum.com) shows that technology vendors are weak in understanding the impact credibility has ... with today's tightening marketing budgets, can ... http:/.../Research/ResearchHighlights/ExecutiveView/2002/10/research_notes/MI_EV_XOT_10_08_02_1.asp - 11k - 2002-10-08 Summary: For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These concepts are the basis for a seminar presented by Th

The Demand-Driven Supply Chain and Demantra

by Olin Thompson ... Demantra, however, must make the marketing investment to be seen as a player ... gaining value from ERP, SCP, e-commerce and the impact of technology on industry ... http:/.../Research/ResearchHighlights/Scm/2003/04/research_notes/VN_SC_XOT_04_27_03_1.asp - 12k - 2003-04-27 Summary: Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating significant cost savings and growth.

The Case of A Boutique Vendor's Benefits of Focus - IRM ...

by Olin Thompson & P.J. Jakovljevic ... buyers, however, IRM needs to invest in sales and marketing to better ... of gaining value from ERP, SCP, e-commerce and the impact of technology on industry. ... http:/.../Research/ResearchHighlights/Crm/2003/01/research_notes/VN_CR_XOT_01_06_03_1.asp - 16k - 2003-01-06 Summary: A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets.