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The Impact of Demand-Driven Technology in the SCM Market: IBS
The integration solutions market will be an interesting area of growth. IBS has an attractive offer for companies with complex and expensive business software

Impact of Technology on Marketing  Impact of Demand-Driven Technology in the SCM Market: IBS Market Impact The Sweden-based enterprise resource planning (ERP) and supply chain management (SCM) provider International Business Systems (IBS) (XSSE IBS B), while currently not a uniformly well-known mid-market global vendor, seems to be poised to change that situation. As the ERP and SCM markets suffered throughout the dismal last several years, IBS also felt a pinch of flat revenues at nearly $350 million (USD), but remained mostly Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » Impact of Technology on Marketing


Syspro Hatches 'Encore' IMPACT On SME Manufacturers. Part 2: Market Impact
While Syspro’s recent product release does not necessarily represent a major ground breaking, its broad and well-attuned offering for small enterprises should

Impact of Technology on Marketing  has led to the IMPACT product becoming one of the most widely used ERP solution in the small-to-medium enterprises (SMEs), with over 6,000 customers. That has promoted Syspro into a serious challenger in the SME discrete manufacturing market, since, with estimated revenues in 2000 at about $50 million, Syspro's revenues grew around 10% while many of its peers have seen corresponding decline. Syspro has worldwide operations, as its products have been installed in 50 countries, and it continues to offer Read More...
The Impact of IT Service on Business Process Management
There are potential benefits of operating business process management (BPM) side-by-side with business service management (BSM). BPM and BSM are emerging

Impact of Technology on Marketing  Impact of IT Service on Business Process Management The Impact of IT Service on Business Process Management If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Compuware Acquires Proxima Technology. In January 2007, Compuware acquired Proxima Technology. Uniface is Compuware's development environment for building, renewing and integrating the largest and most complex enterprise applications. The Uniface Application Platform Suite (APS) Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

Impact of Technology on Marketing  They have taken the impact of the slowdown because of a more budding market yet to create the market awareness of its true value proposition, and because of the slower adoption of information technology (IT) in marketing departments (such as a cultural resistance to software automation, which is perceived as restrictive to the art of marketing, with an oversight that automation might actually eliminate the low-value activity to release more time for true creative work). The fact is that most CRM Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

Impact of Technology on Marketing  may not have much impact. While you can buy lists, you do not get the list. The owner of the list e-mails your message. Consequently, you must rebuy the list each time. E-books—brochures that you read online as if you were turning the pages of a book—present the most professional-looking, electronic delivery mechanism. Unfortunately, they are typically executable files, which many corporate servers reject as potential virus-spreading attachments. Another technique is useful for trade shows, where you Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

Impact of Technology on Marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
Top Technology Trends for Recruitment and Onboarding
David Hobbs, human resources (HR) consultant from Oracle, explores what the latest technology trends are in recruitment and onboarding, and what the hot new

Impact of Technology on Marketing  Technology Trends for Recruitment and Onboarding David Hobbs, human resources (HR) consultant from Oracle, explores what the latest technology trends are in recruitment and onboarding, and what the hot new areas of cloud, mobility, dashboards, social networking, and business intelligence mean for HR professionals. Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

Impact of Technology on Marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...
Terra Technology
Terra Technology's real time forecasting (RTF) solutions use pattern recognition mathematics to monitor daily demand signals. RTF is compatible with demand

Impact of Technology on Marketing  Technology Terra Technology's real time forecasting (RTF) solutions use pattern recognition mathematics to monitor daily demand signals. RTF is compatible with demand planning solutions from major enterprise resource planning (ERP) and supply chain vendors, including Manugistics, SAP, and i2 Technologies. The company's real time inventory (RTI) offering is a multi-echelon inventory optimization solution which includes the following capabilities: daily inventory target updates; full integration with Read More...
Protecting Sensitive Data on Shared Networks: How to Provide Persistent Encryption of Confidential Folders on Corporate Networks
Companies want to manage security risks and encryption to protect data and to comply with industry guidelines. The desire to separate network management from

Impact of Technology on Marketing  Sensitive Data on Shared Networks: How to Provide Persistent Encryption of Confidential Folders on Corporate Networks Companies want to manage security risks and encryption to protect data and to comply with industry guidelines. The desire to separate network management from document ownership can create additional security concerns, as IT services are outsourced. To address these issues, you need to ensure your security solution provides visible and on-going encryption of sensitive data files sh Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

Impact of Technology on Marketing  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

Impact of Technology on Marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

Impact of Technology on Marketing  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...

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