| 1. |
Vertical Marketing--What Is A Vertical? (4 Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
|
| 2. |
A Positioning Process Helps Product Marketing Managers Do More (3 Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
|
| 3. |
Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
|
| 4. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
|
| 5. |
The Seven Deadly Sins of Software Marketing (5 Pages)
by Joseph J. Strub
Jul 9, 2007
Abstract : Huge amounts of money are spent on marketing collateralﾗyou need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
|
| 6. |
Sales Is from Mars, Marketing Is from Venus (3 Pages)
by Carla Reed
Feb 23, 2006
Abstract : There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
|
| 7. |
Positioning Makes Your Marketing Budget Go Further—and Hit the Target (4 Pages)
by Lawson Abinanti
Dec 2, 2005
Abstract : Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.
|
| 8. |
The Name and Ownership Change Roulette Wheel for Marcam Stops at SSA Global Part Two: Marketing By Invensys (3 Pages)
by P.J. Jakovljevic
Oct 15, 2004
Abstract : IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market for providing plant-centric ERP solutions might finally play well to capturing the marketing opportunity.
|
| 9. |
Should Uniqueness Vouch For Marketing Automation Niche Players? (7 Pages)
by P.J. Jakovljevic
Jun 28, 2003
Abstract : Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.
|
CART 
