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Consumers Shop Everywhere: Understanding Multichannel Sales

by P.J. Jakovljevic <% articleid = 2843%>. ... http:/.../Research/ResearchHighlights/Scm/2005/04/research_notes/TU_SC_PJ_04_12_05_1.asp - 24k - 2005-04-12 Summary: Multichannel retailers must be able to flawlessly execute a full range of services to engage, transact, and fulfill on Web placed orders. Hence, most successful multichannel retailers of today had to either build a complete set of the services in-house or outsource some or all of them.