Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... marketing analytics, marketers can conduct customer behavioral analysis and understand ... tool—and the latest buzzword—is market resource management (MRM). ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... functionality enables marketers to conduct customer behavioral analysis and understand ... is the emergence of the marketing resource management (MRM) pioneered by ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... Part Three will present a marketing analysis and make user recommendations. ... automation is the emergence of the marketing resource management (MRM) pioneered by ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11 Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

A Positioning Process Helps Product Marketing Managers Do More

by Lawson Abinanti ... Situation Analysis—Describe the conditions that justify the release of this product, including why the company believes it can be successful. ... http:/.../Research/ResearchHighlights/PIM/2007/02/research_notes/MI_PI_XLA_02_12_07_1.asp - 14k - 2007-02-12 Summary: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and

Software Selection Processes Accelerating Vendor Identification

by Jeff Gusdorf <% articleid = 4212%>. ... http:/.../ResearchHighlights/TechnologySelections/2008/01/research_notes/MI_TS_XJG_01_02_08_1.asp - 36k - 2008-02-04 Summary: Software selection is complex and time-consuming. Taking shortcuts or skipping steps in the process increases the risk of making the wrong choice. But attending a virtual trade show can accelerate the selection process, increase vendor interaction, and reduce this risk.

6 Specialists, 6 Industry Domains: Trends for 2008 and 2009

by Ver a Inoue <% articleid = 4210%>. ... http:/.../Research/ResearchHighlights/HumanResources/2007/12/research_notes/TN_HR_VI_12_31_07_1.asp - 38k - 2008-02-04 Summary: In a survey on upcoming trends in employee management, the Learning Review asked six experts in six major industry domains one simple question: what do you think the main trends in [domain] will be for 2008 and 2009? Here are their answers.

Your Guide to Enterprise Software Selection: Part Two

by Bill Carson <% articleid = 4209%>. ... http:/.../ResearchHighlights/TechnologySelections/2007/12/research_notes/TU_TS_BC_12_28_07_1.asp - 40k - 2008-02-04 Summary: Enterprise software selection is a risky undertaking. Even after you ve determined your requirements, the crucial software assessment and negotiation phases are potential minefields. Find out how you can reduce the risk involved in choosing a solution that meets your needs.

Conviction is the Intangible in a Successful Positioning Process

by Lawson Abinanti ... Provide them with the draft message strategy, a rationale document that includes an analysis of the message strategy using the criteria, and sample ... http:/.../Research/ResearchHighlights/PIM/2007/03/research_notes/MI_PI_XLA_03_21_07_1.asp - 17k - 2007-03-21 Summary: You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

Introducci los expedientes m cos electr os

by Jeff Spitzer <% articleid = 4202%>. ... http:/.../es/Research/ResearchHighlights/health-care/2007/11/research_notes/es/MN_HC_JS_11_26_07_1.asp - 52k Summary: Los sistemas de expedientes m cos electr os se enfocan en un segmento espec co del mercado, espec camente, los profesionales m cos que trabajan en cl cas, consultorios privados y hospitales.

Radiograf de la inteligencia de negocios contempor a

by Analistas de TEC <% articleid = 4178%>. ... http:/.../ResearchHighlights/BusinessIntelligence/2007/11/research_notes/es/TU_BI_TA_11_19_07_1.asp - 67k Summary: La inteligencia de negocios (BI) es un conjunto de herramientas y sistemas que juega un papel muy importante en el proceso de planificaci strat ca. Gracias a ella, las empresas pueden manipular sus datos para la toma de decisiones. Pero cu s son exactamente los componentes principales de BI?