Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... The most recent tool in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo. ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... of intelligence on customer behavior and patterns, it is no wonder that the newest tool—and the latest buzzword—is market resource management (MRM). ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... The most recent tool (and a buzzword) in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo (www ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

La relación intrínseca entre CRM y la lógica analítica

by P.J. Jakovljevic ... Por ello, no debe sorprendernos que la herramienta -y la palabra de moda- más reciente sea gestión de los recursos de mercadotecnia (MRM). ... http:/.../es/Research/ResearchHighlights/CRM/2007/10/research_notes/es/TU_CR_PJ_10_01_07_1.asp - 21k Summary: Las nuevas métricas de rentabilidad de los clientes, valor a vida y participación en el presupuesto de los clientes, son necesarias para complementar las métricas tradicionales de participación y penetración en el mercado. Algunos componentes típicos funcionales de la automatización de la mercadot

Procesos del negocio orientados a las acciones: Alianzas ...

by P.J. Jakovljevic ... y la palabra de moda) más reciente del mundo de la automatización de la mercadotecnia es la gestión de los recursos de mercadotecnia (MRM), que inició ... http:/.../es/Research/ResearchHighlights/CRM/2005/08/research_notes/es/VN_CR_PJ_08_11_05_1.asp - 26k Summary: SAS ha logrado penetrar aún más en el mercado gracias a que ha combinado analíticos profundos con las funciones de las soluciones de business intelligence (BI), se ha expandido en ciertos segmentos verticales y ha adquirido algunas empresas clave.

Customer Data Integration: A Primer

by Lyndsay Wise ... Siperian Master Reference Manager (MRM) is used to consolidate multiple customer profiles in order to identify customers uniquely across all channels of the ... http:/.../ResearchHighlights/BusinessIntelligence/2006/08/research_notes/TU_BI_LW_08_22_06_1.asp - 20k Summary: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

Integración de los datos del cliente: Una premisa

by P.J. Jakovljevic ... Administrador maestro de referencia (MRM) Siperian se utiliza para consolidar múltiples perfiles del cliente para poder identificar a los cliente de forma ... http:/.../ResearchHighlights/BusinessIntelligence/2006/08/research_notes/es/TU_BI_LW_08_22_06_1.asp - 23k Summary: La integración de los datos del cliente (CDI) involucra la consolidación de la información del cliente para una vista centralizada de la experiencia del cliente. Implementar CDI dentro de la iniciativa de la gestión de las relaciones con los clientes puede ayudar a proporcionarles a las organizacione

Advancing the Art of Pricing with Science

by P.J. Jakovljevic ... Since an academic approach to optimization called market response modeling (MRM) requires data on losses and wins, some pricing optimization vendors had to ... http:/.../Research/ResearchHighlights/CRM/2007/05/research_notes/TU_CR_PJ_05_23_07_1.asp - 20k Summary: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

Enterprise Marketing Management (EMM) Software Evaluation Reports

... EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04

Customer Relationship Management (CRM) Software Evaluation Reports

... EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). ... http://rfp.technologyevaluation.com/rfi.asp?catid=CRM - 27k - 2007-12-04