Management MRM

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan

... The most recent tool in the world of marketing automation is the emergence of
the marketing resource management (MRM) pioneered by Aprimo. ...

http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 12k - 2004-05-06

Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic

... of intelligence on customer behavior and patterns, it is no wonder that the newest
tool—and the latest buzzword—is market resource management (MRM). ...

http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 20k - 2005-08-16

Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic

... The most recent tool (and a buzzword) in the world of marketing automation is the
emergence of the marketing resource management (MRM) pioneered by Aprimo (www ...

http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11

Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic

... Aprimo pioneered the concept of marketing resource management (MRM), which centers
on tracking marketing resources, including budgets and marketing skills to ...

http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 15k - 2005-08-17

Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

Audit Your Message Strategy by Answering Three Questions

by Lawson Abinanti

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http:/.../Research/ResearchHighlights/PLM/2008/09/research_notes/TU_PL_PI_XLA_08_01_08_1.asp - 3k

Summary: Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

Customer Relationship Management (CRM) Software Evaluation Reports

... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...

http://rfp.technologyevaluation.com/rfi.asp?catid=CRM - 27k - 2007-12-04

Enterprise Marketing Management (EMM) Software Evaluation Reports

... EMM tools help manage strategic planning and marketing resources (sometimes
referred to as marketing resource management or MRM). ...

http://rfp.technologyevaluation.com/rfi.asp?modelid=195&catid=CRM - 24k - 2007-12-04

Marketingisland.com Inc

... Marketingisland is a Marketing Resource Management (MRM) solution provider dedicated
to improving the efficiency and effectiveness of their clients ...

http:/.../showcases/technology-Directory/D/14503/Marketingisland-com-Inc.html - 4k - 2008-10-01