Abstract: Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated
with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording
of and visibility into interactions, and (...)
Excerpt related to mortgage crm:
Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service.
Source: SAP. Document Type ...
Published 2011-03-14