| 1. |
AT&T Has a Thing for Media (3 Pages)
by A. Turner
Aug 7, 2000
Abstract : In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s premiere end-to-end digital media platform with the goal to serve 10 million simultaneous streaming media internet users.
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| 2. |
Real Media Goes To Market (3 Pages)
by D. Geller
Feb 25, 2000
Abstract : Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.
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| 3. |
SAP Industry Solutions for Mid-market Companies (4 Pages)
by Olin Thompson and P.J. Jakovljevic
May 25, 2006
Abstract : For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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| 4. |
E-learning Course Design (6 Pages)
by Don McIntosh, Ph.D
Feb 23, 2006
Abstract : This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.
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| 5. |
Records Management Becoming More Important Due to Compliance Regulations (4 Pages)
by Hans Mercx
Dec 7, 2005
Abstract : Electronic media and corporate governance have complicated records management for enterprises. Properly defining information as corporate records and using a record management system can help enterprises meet regulatory compliance and reduce liability.
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| 6. |
Can the Market Sustain a Stand-Alone EMM? (3 Pages)
by Kevin Ramesan
May 6, 2004
Abstract : The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.
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| 7. |
Enlightened Self-interest Launches CRM Information Source (3 Pages)
by D. Geller
May 3, 2000
Abstract : Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products covering the use of technology to create personalized, one-to-one relationships.
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| 8. |
Who’s That Knocking On Your Web? (3 Pages)
by D. Geller
Apr 25, 2000
Abstract : Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.
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| 9. |
The Birds, the B's and the Web (3 Pages)
by D. Geller
Feb 16, 2000
Abstract : The Internet wing of media giant NBC purchased small business portal AllBusiness.com
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